In this episode, Matt Butler, founder of Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors, an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market.

Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons.

What was covered:

• Matt Butler’s Transition from Air Force Veteran to Entrepreneur
• Product Success: 150,000 Units of Rollors Sold
• Launching a 2nd Successful Product Brand: The Tally Tumbler
• Hybrid Sales Model and Digital Advertising
• The Ups and Downs of Inventory Management
• Leveraging Trade Shows for Product Development and Networking
• US-Based Production for Supply Chain Optimization
• Analyzing Trends and Data

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Matt Butler’s Links:

Website: https://www.tallytumbler.com/

Instagram:https://www.instagram.com/tallytumbler/
Rollors: https://rollors.com/