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In this episode of the Badass Women in Business podcast, Aggie and Cristy chat with Jen Sugermeyer, Founder & CEO of ATA Cosmetics, to explore her inspiring journey from IT leadership to the beauty industry. Jen shares how her career shift allowed her to pursue her passion for creating impact, which led to the founding of ATA Cosmetics. She discusses her patented innovation, the Jade Applicator, a skincare and makeup tool that is changing the way we approach beauty routines.

Jen’s story is rooted in personal development, having authored three books on confidence, boundaries, and the RESET method. Her work has been featured on major outlets like FOX, NBC, ABC, Entrepreneur, and Recovery Today Magazine. Jen opens up about overcoming obstacles, staying true to her unique vision, and embracing individuality as a key to success.

Throughout the episode, Jen provides actionable advice on how to turn ideas into reality, build confidence, and push through the inevitable "no's" that come with any entrepreneurial journey. She emphasizes that everything you need to succeed is already within you, encouraging listeners to trust themselves and their vision, no matter the challenges.

Takeaways:

• Embrace your true identity and lean into authenticity.
• Overcome limiting beliefs and align your personal and professional life.
• Explore personal finances and the wealth gap to empower women.
• Manifestation and human design can support personal and professional growth.
• Find your superpower and use it to scale your business.
• Understand how societal conditioning can create limiting beliefs for women.
• Spreadsheets and financial projections can be empowering tools.
• Wealth should be viewed holistically, considering various factors.
• Practical advice for those on the edge of entrepreneurship and those feeling lost in business.

Chapters: 00:00 - Introduction and Welcome
00:25 - Embracing Authenticity: Finding Your True Identity
06:30 - From IT to Cosmetics: Navigating Career Transitions
19:09 - Personal Finances and the Wealth Gap: Empowering Women
23:42 - Manifestation and Human Design: Tools for Growth
27:55 - Scaling Your Business with Your Superpower
30:09 - Breaking Free from Limiting Beliefs
35:08 - Empowering Women Financially
38:17 - The Power of Spreadsheets
40:33 - Wealth Beyond Money
49:08 - Advice for Aspiring Entrepreneurs

Connect with Jen:
ATA Cosmetics
Facebook
TikTok
Instagram

Keep up with more content from Aggie and Cristy here:

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• Website: Badasswomeninbusinesspodcast.com