In this episode, Christina is joined by the dynamic Gary Das, a multifaceted entrepreneur, coach, and mentor with a wealth of experience in financial services. Gary shares his intriguing journey from temporary jobs to becoming a successful mortgage expert and business owner, highlighting the challenges he faced along the way, including the impact of the credit crunch and the importance of personal growth. Gary also discusses his innovative program, "Leads to Lifestyle," which emphasizes achieving balance in business and life through strategic planning and incremental growth.

KEY TAKEAWAYS

• Recognizing personal responsibility in business challenges is crucial. Acknowledging that one may be the bottleneck in their own business can lead to significant growth and improvement.

• In industries like financial services, building a personal brand is essential. Clients prefer to connect with individuals rather than faceless companies.

• Implementing a seasonal structure for business activities can enhance productivity. By aligning tasks with the natural rhythms of the year, entrepreneurs can focus on strategic planning, execution, and reflection at appropriate times.

• Choosing the right mentor is key to success. It's important to find someone who has relevant experience and can provide actionable insights rather than just theoretical knowledge.

• Building a strong team with experienced individuals can free up time for entrepreneurs to focus on high-value tasks. Effective delegation is essential for scaling a business and maintaining a healthy work-life balance.

BEST MOMENTS

"I realized I was the problem... I can't continue to keep doing this. It must be me."

"People still ring up and say, you know, I interviewed Neil Patel... and they expect me to do their SEO."

"You need to have a stack of cash to be able to do it because I've bought 100 before and got no sales."

"You're not paying me to be nice to you. I will care for you and I will love you, but you're paying me to get a result."

"I think balance is one of those really tough things as a business owner and an entrepreneur that is hard to deal with."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!