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Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
- 2024/08/23
- 再生時間： 29 分
- ポッドキャスト
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サマリー
あらすじ・解説
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
Krista Phillips, CMO for Consumer Lending, Wells Fargo.