• GTM Strategy for PLG-Led Startups (and why PMMs are the best)

  • 2024/06/10
  • 再生時間: 50 分
  • ポッドキャスト

GTM Strategy for PLG-Led Startups (and why PMMs are the best)

  • サマリー

  • This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

    Here's what happened next:

    • Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
    • What is Justin's PLG Go-to-Market strategy?
    • The evolution of product marketing and enablement 2.0
    • Transparency and authenticity in B2B marketing, what is it good for?
    • Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
    • What are some challenges faced by Product Marketers?
    • Empowering Product Marketers for the Future (when we take over the world)

    Looking for more info on Justin and AssetMule?

    • Follow Justin on LinkedIn
    • Create your first 3 sales assets (for free!) with AssetMule
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あらすじ・解説

This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

Here's what happened next:

  • Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
  • What is Justin's PLG Go-to-Market strategy?
  • The evolution of product marketing and enablement 2.0
  • Transparency and authenticity in B2B marketing, what is it good for?
  • Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
  • What are some challenges faced by Product Marketers?
  • Empowering Product Marketers for the Future (when we take over the world)

Looking for more info on Justin and AssetMule?

  • Follow Justin on LinkedIn
  • Create your first 3 sales assets (for free!) with AssetMule

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