In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.

Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).

Other highlights include:

• Why trying to “be authentic” might just be killing your authenticity.
• The dangers of building your audience on platforms you don’t control (looking at you, social media).
• And yes, happy hours...are they the secret sauce to building lasting relationships?

Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.

The DBAS fairy podmother, Jenny Gardynski, joins Kate and Adam this week to talk about her storied career, her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts.

Here's all the highlights, none of the lowlights:

• Kate gets in the time machine and does a career rewind with Jenny, touching on her experiences in PR/Comms over the last decade.
• Jenny covers on how her agency experience translated to moving in-house when she joined G2.
• Jenny outlines what makes her nervous about AI - and it's not for the reasons you think.
• Adam tries to pitch slap the gang and promptly reminds everyone why he isn't an AE.

Words are hard. Press releases are harder.

Adam FINALLY gets Kate to show the world how good of a PR/Comms professional she truly is (it just took 15 episodes)

And Adam gets that look from Kate when he claims the future of journalism "is AI".

Here's some of the highlights, none of the low lights:

• Adam wonders out lout if PR really stands for press releases.
• Kate gets into her PR/comms bag and breaks down when the right time is for a startup to work with an agency.
• The gang agrees on this: a 3-month PR contract with an agency is wasted money... but not for the reasons you think.