Spotify Podcast Description:

22 million views on a B2B white paper? Yep, you read that right.

This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just inform—they drive real business results.

Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.

🎯 Key takeaways:

• (09:52) Caroline's secret to white papers with massive reach

• (12:25) How to craft emotionally engaging B2B narratives

• (15:55) Proven strategies for maximizing content distribution

Marketers can’t stop talking about AI. But is it the future… or just a fancy way to cut corners?

In this spicy episode, Kate Campbell and Adam O. go all in on the hype vs. the hard truths of AI in marketing—no fluff, no fake gurus.

🎙 Key takeaways:

• (00:06) Nobody actually “gets” AI—and that’s OK.
• (01:00) How AI took podcast production from 6 weeks → 2 days.
• (03:26) Kick It or Keep It? Deep Seek, OpenAI drama, and AI-fueled stock chaos.
• (06:00) The one life task they wish AI could finally solve.
• (08:28) The harsh reality: AI won't save you from doing the work.
• (14:54) Huge AI traps marketers are sleepwalking into (👀 data security).
• (26:36) Adam’s exact workflow: how he built GPTs to automate campaigns, boost conversions, and stand out—without selling his soul.

If you're using AI—or just pretending to—this episode will challenge the way you think.

Tune in. Get real. And make AI your sidekick, not your crutch.

ABM is broken. AI is changing everything. And brand is the only real moat left.

Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Drift’s sales engineering org from Series B to acquisition—watching what makes (and breaks) category creators along the way.

In this episode, Josh breaks down:

• Why traditional ABM is failing sales teams—and what needs to change
• How Vector is flipping the ABM playbook to actually drive revenue
• Why AI is making GTM harder, not easier—and how to stay ahead
• How brand is the only lasting advantage in a world of feature clones
• The pricing play that gives Vector an unfair edge over legacy tools

Key Moments:

00:00 – The problem with traditional ABM and why Apollo got banned from LinkedIn

06:00 – Josh’s journey from Air Force Intel to Drift to founding Vector

10:30 – The biggest mistake Drift made and why being first isn’t enough

15:20 – Why sales teams ignore ABM tools—and what Vector is doing differently

18:45 – How Vector is disrupting SixSense and Demandbase with a new GTM approach

23:00 – Why brand differentiation matters more than ever in SaaS

28:20 – AI is changing buyer behavior—marketers will need to adapt

31:00 – Where to find Josh and how to try Vector for free

This episode will change how you think about GTM.

Try Vector for free: Vector.co

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/

Every SaaS company is starting to sound the same. AI-generated content. Feature creep. Generic messaging. It’s all blending together.

So how do you actually stand out?

Product marketing expert Alex Virden joins us to break down:

• Why SaaS positioning is broken—and how to fix it• How AI is creating more noise, not differentiation• The hidden dangers of replacing in-house PMMs with contractors• Why pricing pages without pricing are a red flag• How great positioning beats feature bloat every time

Key Moments:• (00:55) Alex’s unexpected side gig and the SaaS sameness problem• (05:57) Why most companies don’t know what they actually stand for• (10:36) The problem with cutting PMMs and relying on freelancers• (14:36) How AI-generated content is making marketing worse• (23:04) The essential PMM tech stack—and the pricing page debate

The companies that win are the ones that know who they are and own their positioning.

>> Connect with Alex on LinkedIn or work with her to level up your organization's messaging and positioning today.

In this episode, Adam and Kate sit down with marketing leader Bryna Dilman to explore the secrets behind setting up a successful partnership program.

From finding the right partners to building scalable content programs and measuring success, Bryna shares actionable strategies that drive real growth.

Key Moments• [05:59] Finding the Right PartnersHow to identify and approach the right partners to maximize impact.• [07:27] Gaining Executive Buy-In for PartnershipsEffective strategies to secure leadership support for your partnership initiatives.• [11:11] Measuring Success: Metrics That MatterThe key performance indicators you need to track for successful partnerships.• [36:29] Final Advice on Setting Up a Partnership ProgramBryna’s actionable steps for building a partnership strategy that drives growth.

Packed with practical insights and real-world examples, this episode is your guide to building partnerships that matter.

Blake Lively PR conspiracies? Funny.

PR misconceptions in SaaS? Not so funny.

This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

Key Moments

[02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

[06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

[12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

[17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

[26:55] – How toactually measure PR (aka, why share of voice is a joke)

[33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

[45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

Links to Use 👇

• Connect with Cori on LinkedIn
• See howSuperside can help your marketing team scale it's creative output

ABM is broken. Sales teams are spamming, marketing teams are overcomplicating, and AI is making it all worse.

But here’s the real kicker: Most companies shouldn’t even be running ABM.

This week, Adam and Kate bring in Mason Cosby, founder of Scrappy ABM, to expose the biggest ABM mistakes and how to actually make it work—without the fluff, wasted budget, or nonsense tech stacks.

🔥 In this episode:

• (06:45) Why ABM fails 90% of the time (and how to be the 10%)
• (15:30) The secret to sales & marketing alignment—it starts with comp plans.
• (27:00) Intent data is a scam? What to track instead.
• (31:24) The $1K ABM tech stack that does more than your overpriced software.
• (37:15) The future of ABM: A marketing evolution or just another rebrand?

If you’re done with buzzwords and ready for ABM that actually drives revenue, hit play now.

Additional Resources

• Connect with Mason on LinkedIn
• Listen to Mason's Podcast, Scrappy ABM
• Learn more about Scrappy ABM's services on their website

We’re back! Adam and Kate kick off 2025 with a bang – and a whole lot of exhaustion.

From holiday chaos to budget planning nightmares, they’re feeling the weight of the “do more with less” reality.

But marketers aren’t alone – layoffs, tighter budgets, and shifting priorities are shaking things up across the board.

This episode dives into:

• The Notion campaign everyone’s talking about – brand genius or LinkedIn cringe?
• AI’s meteoric rise post-inauguration – are you keeping up or falling behind?
• The battle for marketing’s seat at the SKO table – why it matters more than ever.
• Keep it or kick it? Headcount growth, budget delays, and the future of marketing in lean times.

If you’re ready to tackle 2025 with a fresh perspective (and maybe a little caffeine), hit play now.