Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell:

Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.

Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.

Focus on several metrics when using generative AI:

• Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.
• AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.
• Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics.

AI tools and resources mentioned in the episode:
Runway.ai
Dall-E


Connect with Robert Campbell:

linkedin.com/in/robertwcampbell/

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

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