Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell:

Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.

Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.

Focus on several metrics when using generative AI:

• Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.
• AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.
• Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics.

AI tools and resources mentioned in the episode:
Runway.ai
Dall-E


Connect with Robert Campbell:

linkedin.com/in/robertwcampbell/

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!

Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn:

The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success."

Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do."

AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors.

Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it."

Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing.

AI tools and resources mentioned in the episode:
rev.ai/
spiky.ai/
lavender.ai/
ai-suggests.com/
There'sAnAIForThat.com
Google Gemini (formerly Bard)

Connect with Benjamin Hoehn:

linkedin.com/in/mojomogul/

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!

Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Jodie Lail (GE Healthcare):

Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.

Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.

Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.

Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.

Connect with Jodie Lail:

linkedin.com/in/jodie-lail-26014431/
substack.com/@jodielail

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!

Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense