In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.

Tune into this episode to learn:

• The biggest mistakes small business owners make when choosing a niche
• How to avoid "niche drama" and keep making money while you figure it out
• The key components to a profitable niche
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

I'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how she's gone on to grow her Instagram to over 1 million followers and launch digital products to a worldwide audience in less than 1.5 years.

She's candidly sharing the mindset shifts that helped her overcome the fear of charging premium rates, navigating the perception of being a "newbie" and even dealing with being ghosted and rejected.

Tune into this episode to learn:

• How to be more confident in your pricing and stop being apologetic for not being the cheapest option in town
• How to successfully reach out to local business owners for collaborations -- and how to get their attention when they don't respond
• How to use trial and error to grow on social media
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Qianlei on Instagram @oldtown_acupuncturist
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year.

You’ll also learn a simple way to use ChatGPT as a tool for creating a detailed, inspiring vision for your year, combining personal and professional goals to set yourself up for success.

Tune into this episode to learn:

• Why visualization is the missing piece in your goal-setting process as you become the local go-to in your industry
• How to embody your future self to create the results you want.
• Leslie’s personal example of using ChatGPT to map out her goals and vision for 2025 -- along with a step-by-step guide to creating your own local go-to vision using ChatGPT.

Your ChatGPT Prompt:

• Go to https://chatgpt.com/
• In the box under "What can I help with?" paste type the following prompt:

“I’d like to do some visualizing of my upcoming [YEAR] as a [ROLE: business owner, mom, etc.]. Can you write a story of what my year would look like based on the following goals and priorities?”
Then, include a detailed list of your goals, milestones, and daily habits.


Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.