In this episode of Hack and Hustle, Anthony Johnson and Brad Rager talk with Dmitriy Sokolovskiy, CISO at SEMrush, to discuss the critical intersection of cybersecurity and business. Dmitriy emphasizes the need for vendors to listen actively to security leaders, and build long-term relationships. The conversation also delves into importance of maturity in decision-making processes and how crafting a good story is essential for engaging stakeholders..

"We are not spending enough time listening to the business." "CISOs are continuously working to make themselves obsolete."

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Join the community to learn, connect, and grow!

Contact us at pod@crux.so to get access to the Slack Channel.

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In this episode, Anthony Johnson and Brad Rager discuss networking strategies to land a job in the cybersecurity industry. They emphasize the importance of networking and building connections with people, both within and outside of your company, industry, and sector. They also stress the need for purposeful networking, having a clear story and objectives, and being open to opportunities.

"Network up and down." "People are finding jobs through their networks, not just job boards."

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Join the community to learn, connect, and grow!

Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of "Cybersecurity Sales: A Buyer and Seller's Perspective."

They discuss:

1) The evolution of cybersecurity sales,

2) The importance of relationships and trust, and

3) The changing landscape of lead generation.

Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.

"Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."

Are you ready for some real conversations?

Join the community to learn, connect, and grow!

Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.