In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.

Tune in to learn:

• The three essential components of brand voice (no one of them isn’t personality)
• Why documenting brand voice is super important when working with a team
• The difference between brand voice and brand personality (a common misconception)
• The different types of brand voice and how to identify them
• How you can take advantage of brand voice by knowing your audience
• All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)
• Which voice is the best fit for which type of audience
• Examples of big brands and what their brand voice is

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

What do medieval door hinges have to do with fab copywriting? More than you might think.

In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!

Tune in to learn:

• How Justin went from writing about energy drinks to mastering brand voice.
• Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.
• How manifesto’s act as a banner and a bouncer for your business
• How writing a manifesto can reconnect you to your work in a way that supports your wellbeing.
• How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).
• Why a business's real purpose needs to go deeper than a catchy slogan.
• The teeny tiny details that make a huge difference in copy and brand voice.
• How to read behind the words—not just between the lines.

Connect with Justin

Website

Brand Voice Academy

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Your bio might be stacked with credentials, but does it actually make people want to work with you?

In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot).

Tune in to learn:

• The dream-client-attracting impact of a well-written bio
• The common mistakes people make when writing a bio
• How to establish trust without overwhelming details
• A simple formula to help you write a bio
• Why you should test your bio by reading it out loud
• Why you should write and refine rather than overthink

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn