In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.

Tune in to learn:

• The three essential components of brand voice (no one of them isn’t personality)
• Why documenting brand voice is super important when working with a team
• The difference between brand voice and brand personality (a common misconception)
• The different types of brand voice and how to identify them
• How you can take advantage of brand voice by knowing your audience
• All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)
• Which voice is the best fit for which type of audience
• Examples of big brands and what their brand voice is

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

What do medieval door hinges have to do with fab copywriting? More than you might think.

In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!

Tune in to learn:

• How Justin went from writing about energy drinks to mastering brand voice.
• Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.
• How manifesto’s act as a banner and a bouncer for your business
• How writing a manifesto can reconnect you to your work in a way that supports your wellbeing.
• How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).
• Why a business's real purpose needs to go deeper than a catchy slogan.
• The teeny tiny details that make a huge difference in copy and brand voice.
• How to read behind the words—not just between the lines.

Connect with Justin

Website

Brand Voice Academy

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Your bio might be stacked with credentials, but does it actually make people want to work with you?

In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot).

Tune in to learn:

• The dream-client-attracting impact of a well-written bio
• The common mistakes people make when writing a bio
• How to establish trust without overwhelming details
• A simple formula to help you write a bio
• Why you should test your bio by reading it out loud
• Why you should write and refine rather than overthink

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Are you an early career health professional who wishes there was a podcast just for you?

Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?

Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.

Tune in to learn:

• How Dr. Bronwyn started her psychology journey
• Insights into her research (insomniacs will wanna hear this)
• The challenges and rewards of a PhD
• How The Mental Work Podcast came to be
• The surprising creative process of public speaking and how to get started in speaking
• The #real challenges of being an early career psychologist
• The brutal reality of starting a podcast
• Public speaking tips and advice from Bron (get out your paper and pen!)
• How to balance business and clinical work
• A few key insights into what makes a fab podcast

Connect with Dr. Bronwyn

Mental Work Podcast

Mental Work Patreon

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?

In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.

Tune in to learn:

• The connection between therapy and messaging
• Four main components of empathy mapping
• Why empathy matters in copywriting
• How to visualise your audience using "The Movie Director Test"
• The importance of using your audience's own words
• Why you should only focus on one audience for one offer

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling?

In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!

Tune in to learn:

• Nina's journey from being trained as a speech therapist to transitioning into PR
• The challenges women face in using their voices within traditional Nigerian roles
• The similarities of therapy and PR
• How PR can be accessible for entrepreneurs
• The "Five Whys" method to find clarity and purpose
• How rest is important for nurturing creativity
• The impact of the viral article she wrote out of frustration
• How anger and frustration can be transformative forces
• The importance of showing, not telling, when pursuing a new career
• Why PR isn’t just a vanity tool

Connect with Nina

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do?

In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.

Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!

Tune in to learn:

• How messaging differs from brand voice and copy
• How messaging sets the foundation for all communication
• Why consistent messaging matters
• The common mistakes with messaging
• A simple formula to help you craft effective messaging
• Four questions that your website copy should answer
• Different elements of a messaging guide
• A practical exercise to assess your website copy

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend.

In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing.

Tune in to learn:

• Caitlin's background in journalism and government communications
• The shift from early social platforms like Facebook and Twitter
• Why Queensland Health works with style guides, subject matter experts, and behavioural scientists
• Fighting misinformation online with science-backed and inclusive content
• The importance of creative freedom in Queensland Health's content team
• How Queensland Health ensures health literacy and inclusivity
• The new wave of "unhinged" content on TikTok
• How to engage audiences with shorter attention spans
• The importance of being relatable and entertaining
• Why the comments section can be a great source of value

Connect with Caitlin Cash

LinkedIn

Queensland Health Instagram

Queensland Health Facebook

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn