Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.

If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.

In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.

02:36 – Why blogging didn’t work—and how podcasting became a better solution.

04:07 – The evolution of The More Profitable Podcast and its rebrands.

05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want.

16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales.

24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.

29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients.

Mentioned in How 12 Years of Podcasting Changed My Sales Game Forever

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