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In this episode of the Badass Women in Business podcast, Aggie and Cristy sit down with Lauren Shaw and Lauren Capwell, co-founders of Clarity Playbook™. The Laurens share their fascinating entrepreneurial journeys and how they have created a suite of AI-powered tools to help business owners streamline their processes, gain clarity on their ideal clients, and ultimately, free up more time for growth.

Lauren Shaw talks about her path from professional hula hoop dancer to seven-figure business owner and her transition into the online business world. Lauren Capwell shares her background in aerospace engineering, her deep passion for AI, and how she leveraged this expertise to co-create Clarity Playbook™.

The episode dives into how the Laurens have used AI to collect and analyze data from hundreds of female entrepreneurs, identifying common pain points and using those insights to create tools that empower business owners to save time and create more freedom. They also discuss the challenges of building a business with freedom as a core value and the importance of aligning your work with your personal goals.

Throughout their conversation, they highlight the importance of partnership, balancing complementary skill sets, and how different AI tools can streamline business operations. They also share advice on how to scale a business while maintaining a healthy work-life balance.

Takeaways:

• Use AI and automation to streamline business processes and save time.
• Clarity on your ideal client is key to business success.
• Scaling a business requires strong foundational systems and operations.
• Align your business goals with your desired lifestyle for long-term happiness.
• Licensing business tools can be a way to scale without sacrificing freedom.

Chapters: 00:00 - Introduction and Welcome
01:05 - Lauren Shaw’s Journey: From Hula Hooping to a Seven-Figure Business
07:20 - Lauren Capwell’s Journey: From Aerospace to AI and Automation
12:45 - The Power of Partnership: Complementary Skill Sets
18:22 - Leveraging AI for Market Research and Business Clarity
23:01 - Building the Client Clarity Playbook™
29:43 - Scaling with AI: Automation to Streamline Processes
35:21 - Aligning Your Business with Your Lifestyle
40:32 - The Challenges of Constant Travel While Building a Business
46:55 - Future Vision: Licensing and AI Training for Women Entrepreneurs
50:48 - Final Thoughts: Embracing Risks and Taking Small Steps

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
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• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com