• How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

  • 2024/09/18
  • 再生時間： 51 分
  • ポッドキャスト

How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

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  • サマリー

  • In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.


    We cover a lot of ground including:


    • How ad agencies are planning & buying CTV ads.
    • What type of data and signals are CTV ad buyers looking for.
    • The rise of attention targeting in CTV.
    • The convergence of retail media & CTV.
    • The future of CTV identity.
    • Why DR ad budgets will migrate to CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.


We cover a lot of ground including:


  • How ad agencies are planning & buying CTV ads.
  • What type of data and signals are CTV ad buyers looking for.
  • The rise of attention targeting in CTV.
  • The convergence of retail media & CTV.
  • The future of CTV identity.
  • Why DR ad budgets will migrate to CTV.
  • And much more...

Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
続きを読む 一部表示

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