We live in a world that constantly prioritizes convenience—fast food, quick fixes, and instant results. But what happens when we take that same approach to our own lives? In this episode, I dive into how we’ve been conditioned to prioritize efficiency over true self-investment and why that’s holding us back from real growth, joy, and fulfillment. If you’ve ever struggled with feeling like an “inconvenience” or putting yourself last, this episode is for you.

🕒 [0:00 - 2:30] | The Lightbulb Moment

• How this topic came to me while driving home from spin class.
• The realization: We’ve been trained to think of ourselves as “convenient” or “inconvenient.”
• The connection between convenience culture and how we treat ourselves.

🕒 [2:30 - 6:00] | The Fast Food Analogy 🍔

• Why we can’t build a strong, fulfilling life using a “fast food” approach.
• The difference between cheap, quick fixes vs. meaningful, long-term investments.
• The impact of always choosing the easiest, lowest-cost option—whether with time, money, or energy.

🕒 [6:00 - 9:30] | The Convenience of Input vs. The Inconvenience of Output

• We often choose what’s easy and efficient (the “fast food” input).
• But that leads to long-term dissatisfaction, burnout, and lack of fulfillment.
• The cycle of cutting corners and why it never leads to real happiness.

🕒 [9:30 - 12:00] | Time Audit: How Much Are You Really Investing in Yourself?

• A quick self-check: How much time do you spend purely on YOU (not for work, family, or others)?
• Why most women answer less than an hour per week—or even zero.
• The hidden consequences of constantly deprioritizing yourself.

🕒 [12:00 - 15:30] | Money Audit: Are You Always Looking for the Cheapest Option?

• A second self-check: How much money have you spent only on yourself in the past year?
• Why we spend so much on family, homes, and responsibilities but almost nothing on ourselves.
• The real cost of only buying things for ourselves if they’re on sale.

🕒 [15:30 - 18:00] | The House vs. Fast Food Comparison 🏡

• When you buy a house, do you pick the absolute cheapest one with poor materials and bad insulation? No!
• Yet, we do this with ourselves—choosing “cheap” solutions instead of quality investments.
• What would happen if you built yourself the way you build a home—thoughtfully, intentionally, with care?

🕒 [18:00 - 20:30] | The Power of Real Self-Investment

• How investing in yourself expands your capacity—to handle stress, relationships, work, and life.
• Why the belief that “investing in myself takes away from others” is a LIE.
• How my personal coaching and self-development investments have made me better in all areas of life.

🕒 [20:30 - 23:00] | Stop Looking for the Quickest Fix

• The obsession with shortcuts and why they often lead to more frustration.
• The importance of consistency over speed.
• Why the “slow, nourishing” approach is the one that actually works.

🕒 [23:00 - 25:00] | Final Thoughts + Action Steps

• How to start making better investments in yourself—with time and money.
• The first step: Start with nervous system regulation (grab my free 5-minute reset at joinamanda.ca).
• A reminder: You deserve more than the clearance section of life.

🎧 Ready to stop treating yourself like fast food? Listen now!

✨ P.S. Don’t forget to subscribe & leave a review!

In this episode, I explore the concept of soft strength—a way to hold boundaries, advocate for yourself, and navigate difficult situations without aggression or emotional dysregulation. Too often, women are labeled as “too much” when they stand up for themselves or “people pleasers” when they don’t. But there’s a middle ground: a way to be strong without force, and firm without anger. I share personal experiences, client insights, and practical strategies to help you step into your power while staying true to yourself.

[00:00 - 02:00] Introduction

• How the idea of soft strength came up in my coaching and content creation process
• Strength doesn’t always have to be aggressive—there are different ways to embody it

[02:01 - 05:30] The Stigma Around Women’s Strength

• The world often labels strong women as “Karens” or “bitches,” making it harder to advocate for ourselves
• There is nothing wrong with being assertive, but there’s also power in a softer approach
• The balance between pushing through and holding space for yourself

[05:31 - 09:45] Advocating for Yourself Without Emotional Dysregulation

• Strength is not about demanding or yelling—it’s about clarity and self-trust
• How to hold firm boundaries without feeling the need to justify or explain yourself
• The power of approaching boundaries from a place of calm, rather than anger

[09:46 - 14:30] Boundaries in Difficult Relationships

• How boundaries often come up in co-parenting, breakups, and family dynamics
• The difference between setting a boundary from a place of anger vs. a place of self-respect
• Why boundaries aren’t about controlling the other person, but about how you will respond

[14:31 - 17:50] Giving People Back Their Own Feelings

• The tendency to take responsibility for other people’s emotions
• Why we try to “fix” people’s feelings and how it disconnects us instead of bringing us closer
• How to shift from emotional responsibility hoarding to true, open support

[17:51 - 21:30] The Power of Soft Strength in Real-Life Situations

• Personal story: Navigating my mother’s illness and seeing how people tried to “fix” the grief
• The difference between holding space for someone versus trying to change their experience
• The kind of support that truly makes a difference in hard times

[21:31 - 23:00] Final Thoughts & Next Steps

• Soft strength is about showing up as the version of yourself that you want to be
• How to journal on where you can embrace soft strength in your life
• Invitation to book a free consult for 1:1 coaching: amandahess.ca/bookacall

Love this episode? Don’t forget to leave a review! Your support helps more women find this podcast and step into their own power. 💜

Are you feeling stuck in a cycle of burnout, constantly giving and never taking time for yourself? In this episode, I dive into the concept of *wanting*—why so many of us, especially women, lose touch with our own desires and how to reclaim them.

We’ve been taught that being the “good girl” means putting everyone else first, but at what cost? I explore the impact of this mindset, the necessity of rest, and how learning to prioritize yourself isn’t selfish—it’s essential.

I also share insights from my own life, from skating as an adult to teaching spin class, and what they reveal about growth, failure, and nervous system regulation. Plus, I give you a sneak peek into next week’s episode, where we’ll talk even more about breaking free from outdated expectations.

✨ **Follow me on Instagram (@theamandahess) and TikTok for more insights.** Ready for deeper support? Book a free discovery call at [amandahess.ca](http://amandahess.ca).

🔹 **(00:00) – Welcome & Life Updates**

I’m getting ready for a trip to Puerto Rico for a business mastermind and reflecting on how exciting (and exhausting) travel can be.

🔹 **(02:15) – Why So Many of Us Stop Wanting**

As we move through life, we often stop prioritizing what *we* want. Instead, we live in a performative way, following the expectations placed upon us.

🔹 **(05:30) – The Epidemic of Burnout & Over-Giving**

Women are taught to give endlessly—our time, energy, and love. But where does that leave *us*? If you’re feeling exhausted, it’s time to take a step back and reassess.

🔹 **(08:10) – The Role of Nervous System Regulation in Change**

Figuring out what you want requires stepping outside of your comfort zone, which can be unsettling. That’s why nervous system regulation is *key* to making lasting shifts.

🔹 **(11:20) – A Client’s Story: The Travel Trailer vs. The Boat**

A powerful real-life example of how we unconsciously say no to ourselves in order to accommodate others—and how that can slowly erode our sense of self.

🔹 **(14:35) – Why You Need Intentional Time for Yourself**

You can’t figure out what you want by cramming self-care into the cracks of your day. Intentional time is essential to reconnecting with yourself.

🔹 **(17:10) – The Finish Line Myth: You’re Already Enough**

We often think we’ll be “enough” once we achieve certain milestones. But what if the real goal is realizing *you’re already enough* just as you are?

🔹 **(19:45) – Sneak Peek: My Conversation with Maggie Reyes**

Next week, I’ll be sharing a conversation with my former marriage coach, Maggie Reyes. She shares a game-changing mindset shift: treating yourself as if you were one of your kids—prioritizing *your* needs just as much as you prioritize theirs.

🔹 **(21:00) – Final Thoughts & Next Steps**

What would it take for you to prioritize yourself today? If you’re feeling stuck, coaching might be the next step. DM me on Instagram (@theamandahess) or book a free discovery call at [amandahess.ca](http://amandahess.ca).

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💡 Free Discovery Call: [amandahess.ca](http://amandahess.ca)

📌 **Save this episode** if you need to hear this message again—and make sure to tune in next week for my conversation with Maggie Reyes!

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In this episode, I’m breaking down the key differences between coaching and therapy—a topic that often confuses people. While both provide emotional support, they serve very different purposes. Coaching is action-oriented, focused on shifting your mindset, regulating emotions, and taking steps toward real change, whereas therapy tends to focus more on deep emotional processing and past traumas.

If you’ve ever wondered whether coaching is right for you or how it differs from therapy, this episode will give you the clarity you need!

🔹 Want to experience coaching firsthand? Join my upcoming masterclass for just $10 at joinamanda.ca.

[00:00] - Introduction

• Why I felt called to record this episode.
• The common misunderstanding between coaching and therapy.

[02:15] - Why People Seek Coaching & How It Compares to Therapy

• Many women come to coaching feeling stuck, overwhelmed, or emotionally dysregulated.
• Coaching is not cognitive behavioral therapy (CBT), though they have some overlaps.

[05:30] - What Coaching Looks Like in Practice

• The first step in coaching is creating emotional safety.
• I help clients regulate their nervous system so they can start thinking more clearly.
• Simple tools like breathwork, movement, sensory engagement, and scheduling self-care.

[09:45] - The Shift from Emotional Regulation to Thought Work

• Coaching helps you change how you think—not just what you think.
• We begin questioning deeply ingrained beliefs that are keeping you stuck.
• The difference between coaching and therapy: coaching is solution-focused and actionable.

[14:00] - How Social Conditioning Holds Women Back

• Many of us have been taught to prioritize others’ needs over our own.
• People-pleasing, overworking, and feeling like life is a performance rather than something you truly live.
• How coaching helps you break free from these patterns and create a life that feels aligned.

[18:30] - Why Questioning Your Thoughts Is the Key to Transformation

• Most of us believe our thoughts are absolute truths, but they’re just perspectives.
• When we start questioning what we think is “right” or “necessary,” we unlock real change.
• Coaching teaches you to reshape your mindset so you can take control of your life.

[22:00] - Closing Thoughts & Next Steps

• The power of coaching in shifting your mindset and daily experience.
• Want to dive deeper? Join my upcoming masterclass for just $10 at joinamanda.ca.
• Connect with me on Instagram & TikTok (@TheAmandaHess) or book a free consult at amandahess.ca/bookacall.

In this episode, I dive into the topic of self-worth, something I surprisingly haven’t covered in depth before—despite this being my 245th episode! I reflect on my podcast journey and how over 130,000 listeners have tuned in, which is incredible.

We often feel like we’re not enough, whether in relationships, careers, or personal growth. But the truth is, self-worth is intrinsic—it’s something we are born with, not something we have to earn. The challenge is not about proving our worth but learning how to navigate fear, self-doubt, and emotions so they don’t hold us back.

I share how shifting our perspective on self-worth can transform our confidence and overall experience of life. Instead of trying to “feel good enough,” we should focus on processing emotions, balancing our inner world, and taking action despite fear.

If this resonates with you, I’m hosting a confidence masterclass on February 11th to go even deeper into these ideas. You can register at joinamanda.ca. Let’s build the life we truly want—without questioning our worth.

Tune in and let’s talk self-worth!

• Amanda reflects on reaching 245 podcast episodes and how over 130,000 people have listened.
• She realizes she’s never done a full episode on self-worth before, which surprises her.
• Welcomes both new and returning listeners.

• Many women struggle with feeling “not good enough.”
• Self-worth influences confidence, happiness, and fulfillment in life.
• A common belief: “I don’t feel like I have self-worth” → This thinking keeps us stuck.

• Self-worth is intrinsic—it’s not something we earn, prove, or lose.
• Example: A newborn baby has full worth despite doing nothing—why wouldn’t that be true for adults?
• Key takeaway: We don’t have to search for or create self-worth—it’s already there.

• Many people chase self-worth through:
  • Productivity & success
  • Relationships & approval
  • Physical appearance & achievements
• But when is it ever enough? The cycle never ends because we’re looking in the wrong place.

• People often say, “I’m not starting because I don’t feel good enough.”
• The real issue is fear of failure, rejection, or uncertainty.
• Example: Dating fears → It’s not about self-worth but about learning to navigate emotions like fear and uncertainty.

• You don’t need more self-worth—you need to get comfortable with discomfort.
• Confidence comes from:
  • Feeling fear and taking action anyway.
  • Learning to regulate emotions.
  • Trusting yourself to handle challenges.
• The key is not avoiding fear but learning to process it.

• Feeling “not enough” leads to feeling powerless.
• Instead of trying to feel worthy, ask: “What do I actually want, and how do I get there?”
• Learning to navigate emotions like fear, frustration, and overwhelm leads to real confidence.

• You already have self-worth—you don’t need to prove it.
• The real work is learning how to navigate emotions and take action despite fear.
• If this resonates, join the Confidence Masterclass on February 11th to dive deeper.
  • Register at: joinamanda.ca
  • Time: 5 PM PST / 8 PM EST
  • Cost: $9.95 USD
• Final message: You are already enough—now, let’s focus on creating the life you want.

Have you ever felt stuck because of the labels you or others have placed on you? In this episode, we’re taking a deep dive into how labels shape our lives—for better or worse.

Labels can offer clarity, community, and tools for growth, but they can also hold us back when we use them to justify staying stuck. Together, we’ll unpack why our brains love labels, how to recognize when they’re helping versus hurting, and the steps you can take to break free from limiting beliefs.

This episode is packed with actionable insights to help you shift your mindset, regulate your emotions, and create a life that feels fulfilling and aligned—no matter what challenges or labels you’re navigating. Whether it’s ADHD, dyslexia, or the dreaded “people pleaser” identity, I’ll show you how to turn your labels into stepping stones instead of roadblocks.

💡 Ready to dive deeper? Join me for my masterclass on January 30th to learn how to build confidence, self-esteem, and emotional resilience. Grab your spot at joinamanda.ca.

📞 Or book a free discovery call with me at amandahess.ca/bookacall.

Let’s rewrite your story—one empowering step at a time.

[00:01] Introduction

• Why labels are such a significant topic and how they often impact my clients’ results.
• The invitation to listen with an open heart and curiosity.

[02:45] The Human Brain’s Need for Efficiency

• How our brains naturally create and use labels to categorize information.
• Understanding subconscious vs. conscious brain activity.

[07:10] How Labels Serve Us

• Labels as tools for understanding ourselves and finding community.
• Examples: ADHD, ASD, and dyslexia—what they reveal and how they can guide us.

[14:30] When Labels Hold Us Back

• The dangers of over-identifying with labels and how they limit potential.
• Why “I can’t do this because of [label]” is a thought, not a fact.

[21:00] Emotional Responsibility and Regulation

• The importance of taking charge of your emotional well-being.
• Practical tips for handling overwhelm, procrastination, and executive dysfunction.

[28:45] Rewriting the Narrative

• Shifting from “this is just how I am” to “this is something I can work with.”
• Personal examples of how I’ve navigated labels like sensitivity and depression.

[34:20] Individuality Beyond Labels

• Why no two people are exactly the same, even within shared labels.
• How to embrace your unique personality while working through challenges.

[38:55] Practical Coaching Insights

• How to dissect specific struggles (e.g., procrastination, people-pleasing) for tailored solutions.
• The importance of nervous system regulation and intentional self-coaching.

[47:10] Final Thoughts and Encouragement

• Why nothing about you is permanent and everything is figureoutable.
• A reminder to use labels as tools for empowerment, not barriers to success.

[50:30] Ways to Work With Me

• Masterclass: Join me on January 30th at 5 PM PST / 8 PM EST for an interactive session on building confidence and self-esteem. Sign up at joinamanda.ca.
• Discovery Calls: Book a free call at amandahess.ca/bookacall to explore personalized coaching options.

Let’s break free from limiting labels and create a life that truly reflects your potential.

Don’t forget to leave a review if you enjoyed this episode—it helps me reach more amazing women like you! See you next week!

In this episode, I’m breaking down the truth about confidence—what it really is, why it’s so important, and how you can create it in your life. Confidence isn’t something you’re born with; it’s something you build by starting, failing, and learning along the way. I’ll share my own journey from fear to confidence, why resilience matters, and how to move forward even when it’s uncomfortable. If you’ve been waiting to feel confident before taking bold steps, this episode will show you why you don’t have to wait anymore.

[00:00] - Welcome and Topic Introduction

• I start by talking about one of my favorite coaching topics: confidence.
• I explain what confidence really is, why it’s essential, and how you can create it in your life.

[03:10] - The Human Need for Confidence

• Confidence isn’t just nice to have—it’s a human necessity for fulfillment and satisfaction.
• It’s that feeling you get when you believe you can do something well.

[06:45] - Confidence in New Challenges

• When people want to make big changes in their lives, the one emotion they feel they need most is confidence.
• I share examples like public speaking, asking for a raise, and dating authentically to show how confidence impacts everything we do.

[10:00] - Understanding Confidence

• Confidence comes from competence—knowing how to do something well.
• I explain how competence is built through practice, learning, and persistence.

[15:30] - The Process of Building Confidence

1. Start, even if it’s scary.
2. Embrace failure as a necessary step in learning.
3. Reevaluate what’s working and try again.
4. Competence grows over time, and so does confidence.

[20:45] - My Journey to Confidence

• I share a personal story about starting a direct sales career while battling nerves and fear.
• Through consistent practice and persistence, I built confidence by becoming competent in what I was doing.

[28:00] - Navigating Fear and Building Resilience

• Confidence isn’t about being fearless—it’s about learning to navigate fear.
• Building resilience and emotional capacity helps you push through discomfort and setbacks.

[33:20] - Practical Takeaways

• Think about the areas where you want to grow your confidence: relationships, career, finances, or something else.
• Start small, shift your mindset, and take intentional actions toward your goals.
• Confidence comes from building resilience and creating competence.

[39:15] - Upcoming Confidence Training

• I’m hosting a two-hour live training where I’ll teach you:
  • Why confidence is essential.
  • What blocks it.
  • How to create it for yourself.
• You can register at joinamanda.ca.

[41:00] - Closing Thoughts

• Confidence is the key to living a fulfilled, joyful life, and it’s something you can create.
• If you enjoyed this episode, please leave a review—it helps the podcast grow and reach more women.
• If you need personalized support, book a free consult at amandahess.ca/bookacall.

Tune in next week for another empowering episode!