Lani Grass is the Founder of Wave of Women, an organization dedicated to empowering the next generation of female leaders in their professional and personal lives. As a certified life coach and speaker, she focuses on helping clients identify their unique traits, embrace authenticity, and build paths to self-actualization. Lani's diverse background includes experience in retail, nonprofits, start-ups, healthcare, and corporate, providing her with a well-rounded perspective on personal and professional development.

Many women dentists find themselves excelling through dental school but feeling lost when faced with the realities of practice ownership and leadership. How can they regain clarity, build confidence, and step into their roles as strong, authentic leaders?

According to Lani Grass, a life and leadership coach specializing in woman-led dentistry, the key is self-awareness and alignment. She highlights that many women in dentistry follow a structured path through school but struggle with confidence once they’re in practice. Confidence, Lani explains, isn’t something you chase — it’s a byproduct of knowing who you are and making decisions that align with your true self. When dentists step into their personal power, they not only feel more in control but also create a thriving practice culture.

In this episode of The Marketing 32 Show, Brett Allen sits down with Lani Grass, Founder of Wave of Women, to discuss how women dentists can build confidence and leadership skills. Lani shares how mindset shifts can transform the way dentists lead their teams, why personal branding is key to patient trust, and how to overcome the overwhelm that often comes with practice ownership. She also gives advice on setting boundaries and staying true to your values for long-term success.