• The Marketing 32 Show

  • 著者: Brett Allen
  • ポッドキャスト

The Marketing 32 Show

著者: Brett Allen
  • サマリー

  • This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.
    The Marketing 32 Show (c) 2024
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あらすじ・解説

This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.
The Marketing 32 Show (c) 2024
エピソード
  • Future-Proofing Dental Teams Through AI, Technology, and Leadership With Laura Nelson
    2025/04/08

    ​Laura Nelson is the Founder of Front Office Rocks, a virtual training platform dedicated to enhancing dental office management and customer service. Drawing from her experience as a front office manager, she identified significant training gaps in the dental industry and committed herself to empowering dental teams. Laura has authored books such as Step Away from the Drill and Hiring Without Hesitation, offering valuable insights into practice management and effective hiring strategies. Beyond her contributions to dentistry, she co-founded Sober Life Rocks, advocating for sober inclusivity at professional events.

    In this episode…

    The dental industry is on the brink of a major transformation, one driven by the rapid advancement of artificial intelligence and a renewed focus on leadership. As daily tasks become more automated and practices look for new ways to increase efficiency, teams are left wondering: how can they stay relevant and thrive in this evolving landscape?

    According to Laura Nelson, a nationally recognized educator and innovator in dental team training, the key is embracing AI not as a threat but as a tool to eliminate inefficiencies. She highlights that dental teams must shift their mindset, using AI to offload repetitive tasks and free up time for patient care and relationship-building. This shift creates opportunities for team members to grow into more strategic roles. Laura also emphasizes that leadership, not just technology, will be the deciding factor in which practices rise to the top, especially as office managers are increasingly expected to lead teams — not just manage tasks.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Laura Nelson, Founder of Front Office Rocks, to discuss how dental teams can future-proof themselves through technology and leadership. They explore why AI should be viewed as an opportunity, how to vet the right tools, and the importance of upskilling team members for long-term success. Laura also shares tips on building stronger leaders within your practice.

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    26 分
  • Escaping the Burnout Trap in Dentistry With Laura Brenner
    2025/04/01

    ​Laura Brenner is the Founder of Lolabees Career Coaching, a service dedicated to helping dental professionals design fulfilling and balanced careers. After practicing dentistry for ten years, she transitioned to coaching. Laura is also a dynamic speaker, sharing insights on topics like burnout and career transitions in dentistry.

    In this episode…

    Burnout doesn’t always come from overwork. It can come from misalignment, stagnation, or even success in the wrong career. In dentistry, where the pressure to achieve is high and the path feels predetermined, that burnout can feel especially isolating. So how do you know when it's time to pivot and what does that even look like?

    According to Laura Brenner, a former dentist turned career coach, burnout often signals a deeper disconnect between your work and your identity. She highlights that many dental professionals confuse burnout with failure, when in reality, it may be a clue that the career no longer fits who they’ve become. The pressure to conform to a traditional definition of success can deepen this disconnection. For Laura, escaping burnout meant giving herself permission to redefine success on her own terms, and now she helps others do the same by guiding them through self-discovery, small low-risk experiments, and building supportive communities around change.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Laura Brenner, Founder of Lolabees Career Coaching, to talk about escaping burnout in dentistry. They discuss how to recognize the signs of misalignment, why taking a break doesn’t always solve the problem, and how to start exploring new paths without blowing up your life. Laura also shares her unique “career dating” method to make change feel safe and empowering.

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    32 分
  • How Women Dentists Can Build Confidence and Leadership Skills With Lani Grass
    2025/03/25

    Lani Grass is the Founder of Wave of Women, an organization dedicated to empowering the next generation of female leaders in their professional and personal lives. As a certified life coach and speaker, she focuses on helping clients identify their unique traits, embrace authenticity, and build paths to self-actualization. Lani's diverse background includes experience in retail, nonprofits, start-ups, healthcare, and corporate, providing her with a well-rounded perspective on personal and professional development.

    In this episode…

    Many women dentists find themselves excelling through dental school but feeling lost when faced with the realities of practice ownership and leadership. How can they regain clarity, build confidence, and step into their roles as strong, authentic leaders?

    According to Lani Grass, a life and leadership coach specializing in woman-led dentistry, the key is self-awareness and alignment. She highlights that many women in dentistry follow a structured path through school but struggle with confidence once they’re in practice. Confidence, Lani explains, isn’t something you chase — it’s a byproduct of knowing who you are and making decisions that align with your true self. When dentists step into their personal power, they not only feel more in control but also create a thriving practice culture.

    In this episode of The Marketing 32 Show, Brett Allen sits down with Lani Grass, Founder of Wave of Women, to discuss how women dentists can build confidence and leadership skills. Lani shares how mindset shifts can transform the way dentists lead their teams, why personal branding is key to patient trust, and how to overcome the overwhelm that often comes with practice ownership. She also gives advice on setting boundaries and staying true to your values for long-term success.

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    26 分

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