Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company.

In the competitive world of dentistry, attracting new patients and scaling a practice can feel overwhelming. With so many marketing strategies available, how can dentists ensure they’re investing in the right approach to achieve sustainable growth? What’s the key to unlocking untapped potential and driving real impact in a dental practice?

According to Brett Allen, a marketing expert with years of experience helping dental practices thrive, the answer lies in adopting data-driven, patient-focused strategies. He highlights the importance of creating trust through personalized, high-quality websites and leveraging targeted ad campaigns that deliver measurable results. By integrating marketing efforts with practice management software, dental practices can track ROI down to the patient level, ensuring every dollar spent contributes to their bottom line. These approaches not only build authority in the market, but also attract higher-quality patients, leading to sustainable and scalable growth.

In this episode of The Marketing 32 Show, Brett Allen, Founder of Marketing 32, is interviewed by Chad Franzen of Rise25 to discuss the essential role of marketing in scaling dental practices. Brett talks about the importance of customized websites, how targeted SEO and ad strategies drive patient acquisition, and the metrics that matter most for tracking success. Brett also shares his unique Practice Impact Formula, explaining how it guarantees growth for dental practices.