Elijah Desmond is Co-founder of Dental Pitch Brokerage and the Founder of Smiles At Sea, where he leverages his expertise in the dental industry to assist in the sale and acquisition of dental practices. He is a seasoned dental entrepreneur, motivational speaker, and two-time best-selling author with seven successful company exits. Elijah has raised significant funding for dental startups through initiatives like Dental Tank. Besides his business accomplishments, Elijah is a digital creator, DJ, and a licensed auctioneer, having recently graduated from Auctioneer Academy.

Selling your dental practice can be one of the most significant financial and personal decisions of your career. But how do you ensure a smooth transition, maximize value, and maintain your legacy? Is there a way to bring creativity and energy to a process that often feels overwhelming?

According to Elijah Desmond, a seasoned dental entrepreneur and industry innovator, the key lies in planning your exit well in advance — ideally three to five years before you’re ready to retire. He highlights that understanding your practice’s EBITDA and tailoring your sale to align with your goals are essential steps to getting the best deal. With his unique approach of blending fun, strategy, and precision, Elijah introduces concepts for sellers and hosting confidential buyer-seller matchmaking events to energize the sales process. This methodology not only makes the transition engaging, but also ensures both parties feel aligned and valued in the deal.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Elijah Desmond, Co-founder of Dental Pitch Brokerage, to discuss creative strategies for a profitable dental practice exit. Elijah reveals how to prepare your practice for sale, the importance of understanding EBITDA, and how innovative deal structures can maximize your financial return. He also shares how to evaluate potential buyers and ensure a smooth post-sale transition.

Brett Allen is the CEO and Co-founder of Marketing 32, a dental marketing agency that helps practices achieve predictable growth through data-driven strategies. With a background in digital marketing, Brett began his career focusing on search engine optimization and Google Ads, which laid the foundation for his work in the dental industry. Today, he focuses on building strategic partnerships and leveraging marketing innovations to help dental practices grow efficiently.

Jeff Kingston is the COO and Co-founder of Marketing 32, where he leads operations, technology, and systems to deliver measurable results for dental practices. With a background in engineering and experience working with enterprise-level marketing clients, Jeff applies a structured, data-focused approach to solving business challenges. His work centers on integrating AI tools and analytics to optimize marketing processes and improve outcomes for dental practices.

While many focus on flashy marketing slogans and visuals, the real success often lies behind the numbers. What if you could pinpoint exactly what’s working and what’s not to grow your patient base and revenue?

According to Jeff Kingston, a seasoned expert in data-driven marketing, the key to driving dental practice success is analyzing the metrics that matter. He highlights that understanding call performance, patient booking opportunities, and ROI on ad spend can make or break a practice's growth. With technology and AI, practices can now uncover hidden opportunities to maximize production and streamline their marketing efforts. By using structured processes and data-backed decisions, dental practices can stop guessing and start scaling efficiently, achieving predictable results.

In this episode of The Marketing 32 Show, Brett Allen and Jeff Kingston, Co-founders of Marketing 32, are interviewed by Chad Franzen of Rise25 to discuss how data-driven strategies are revolutionizing dental marketing. They talk about the importance of leveraging AI for analyzing call data, improving ROI tracking, and optimizing patient acquisition. Jeff and Brett also share how focusing on numbers — not guesswork — can deliver sustainable, predictable growth.

Emmet Scott is the CEO of Community Dental Partners, a dental support organization dedicated to helping dentists build thriving practices through operational, financial, and leadership support. He is also a Partner at the Dentist Entrepreneur Organization, where he mentors and connects dental entrepreneurs to scale their businesses effectively. With over 15 years of experience in the dental industry, Emmet has grown a $150 million dental service organization, authored DSO Secrets, and hosts the DEO Growth Secrets Podcast, sharing actionable insights for practice owners.

Scaling a dental practice is no small feat. Between navigating industry challenges, managing rising costs, and balancing patient care with profitability, practice owners face countless hurdles. How can dentists build sustainable group practices while minimizing risks and maximizing rewards?

According to Emmet Scott, a seasoned entrepreneur and dental industry expert, the key lies in aligning profitability with operational efficiency. He highlights that many dentists fall into the trap of expanding without systemization, which leads to inefficiencies and financial strain. By focusing on frameworks like the four avatars of practice ownership and the profitability stages, practice owners can assess their current challenges and determine clear steps toward growth. These methods not only streamline operations, but also provide a roadmap for achieving balance between entrepreneurial ambition and sustainable practice management.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Emmet Scott, CEO of Community Dental Partners and Partner at the Dentist Entrepreneur Organization, to discuss actionable strategies for growing group dental practices. Emmet explains the importance of optimizing profitability, navigating post-pandemic industry shifts, and leveraging mentorship to solve complex challenges. He also provides advice on achieving sustainable growth through systemization and strategic risk-taking.

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company.

In the competitive world of dentistry, attracting new patients and scaling a practice can feel overwhelming. With so many marketing strategies available, how can dentists ensure they’re investing in the right approach to achieve sustainable growth? What’s the key to unlocking untapped potential and driving real impact in a dental practice?

According to Brett Allen, a marketing expert with years of experience helping dental practices thrive, the answer lies in adopting data-driven, patient-focused strategies. He highlights the importance of creating trust through personalized, high-quality websites and leveraging targeted ad campaigns that deliver measurable results. By integrating marketing efforts with practice management software, dental practices can track ROI down to the patient level, ensuring every dollar spent contributes to their bottom line. These approaches not only build authority in the market, but also attract higher-quality patients, leading to sustainable and scalable growth.

In this episode of The Marketing 32 Show, Brett Allen, Founder of Marketing 32, is interviewed by Chad Franzen of Rise25 to discuss the essential role of marketing in scaling dental practices. Brett talks about the importance of customized websites, how targeted SEO and ad strategies drive patient acquisition, and the metrics that matter most for tracking success. Brett also shares his unique Practice Impact Formula, explaining how it guarantees growth for dental practices.