​JJ Littrell is the COO and Co-founder of Tuatara, a strategic finance agency dedicated to serving single-location dental practices. With a diverse background spanning Fortune 500 companies, top 50 accounting firms, and international startups, she has led teams of varying sizes, showcasing her versatility in the financial sector. JJ is passionate about connecting with practice owners, aiming to amplify their impact through ownership and purpose-driven partnerships. Beyond her professional endeavors, she serves on the Board of Directors for the Hospitality House of Charlotte, reflecting her commitment to community service. ​

Hiring the right associate, creating a brand that attracts ideal patients, and avoiding marketing mistakes that burn your budget are just a few of the challenges facing private dental practices today. So, how do you position your practice for long-term growth and freedom without sacrificing quality of life or profitability?

JJ Littrell, a dental growth strategist, shares how practice owners can regain control by shifting their focus from cost-cutting to people-powered growth. She outlines ways to define your ideal patient using creative frameworks, set realistic marketing budgets, and evaluate readiness for bringing on an associate dentist. JJ explains how aligning your brand, space, and operations to match your desired patient experience can create more effective marketing and lead to sustainable growth.

In this episode of The Marketing 32 Show, Brett Allen interviews JJ Littrell, COO and Co-founder at Tuatara, about building a thriving dental practice through smart strategy and team development. JJ discusses ways to attract ideal patients, develop future partners instead of employees, and prepare your practice financially and operationally for growth. She also touches on pricing alignment, marketing benchmarks, and how to create a compelling associate opportunity.