• How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

  • 2024/08/21
  • 再生時間： 54 分
  • ポッドキャスト

How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

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  • サマリー

  • In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.


    We cover a lot of ground including:


    • How traditional TV broadcasters are competing with streaming services.
    • Why broadcast quality TV content works so well for advertisers.
    • How ITVX became such a hit with UK TV audiences.
    • Why they built their own proprietary AdTech, in Planet V.
    • How ITVX plans to work with 3rd party SSPs and DSPs in the future.
    • The role of data clean rooms in CTV advertising.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.


We cover a lot of ground including:


  • How traditional TV broadcasters are competing with streaming services.
  • Why broadcast quality TV content works so well for advertisers.
  • How ITVX became such a hit with UK TV audiences.
  • Why they built their own proprietary AdTech, in Planet V.
  • How ITVX plans to work with 3rd party SSPs and DSPs in the future.
  • The role of data clean rooms in CTV advertising.
  • And much more...



Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
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