Securing funding for your product isn't just about having a great idea. It's about telling a compelling story that resonates with stakeholders and decision-makers.

As product managers, we often get caught up in the technical details and forget the power of narrative. But here's the truth: a well-crafted story can make all the difference in getting your project green-lit.

In my latest podcast episode, I break down the art of creating a persuasive business case. I share strategies for synthesizing customer feedback, market data, and revenue impact into a cohesive narrative that captures attention and drives action.

Key takeaways include:

• How to structure your pitch for maximum impact
• The importance of quantifying problems and solutions
• Techniques for weaving in customer stories and contextual examples
• Ways to clearly communicate your resource needs and timeline

Remember, your stakeholders weren't present for all those customer interviews and data analysis sessions. It's your job to bring that information to life and make a compelling case for investment.

Does your funding pitch have stack-ranked user problems and aligned stakeholder solutions? If not, this episode will give you the tools to create one that does.

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ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

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