• How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

  • 2024/08/14
  • 再生時間： 58 分
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How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

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  • サマリー

  • In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.


    We cover a lot of ground including:


    • The increasing role of 'curation' in CTV advertising.
    • The evolving SSP ecosystem.
    • Why CTV has increased the practice of supply path optimization (SPO).
    • How broadcasters, AVOD and FAST services should be thinking about programmatic.
    • The future of CTV Identity, and what this might look like.
    • How can CTV advertising be more sustainable.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.


We cover a lot of ground including:


  • The increasing role of 'curation' in CTV advertising.
  • The evolving SSP ecosystem.
  • Why CTV has increased the practice of supply path optimization (SPO).
  • How broadcasters, AVOD and FAST services should be thinking about programmatic.
  • The future of CTV Identity, and what this might look like.
  • How can CTV advertising be more sustainable.
  • And much more...



Hosted on Acast. See acast.com/privacy for more information.
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