With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact.

As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package.

In this episode, I hear from Randi Christiansen, CEO & Co-Founder of Néccessaire, one of the world’s leading body care brands. Founded in 2018, Néccessaire provides customers with minimal, high-functioning products and is now certified as both climate neutral and plastic neutral.

Keep listening to hear Randi’s advice on how to create stand-out packaging for your brand and why it is so important to maintain a consistent visual identity.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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