Tim Zercher is the CEO and Owner of A-Train Marketing, a national firm providing marketing strategies and services to behavioral health groups. Under his leadership, the company has been featured in multiple national and international publications and has successfully built and grown over 400 brands across 34 states in the last 25 years. Tim has experience purchasing and merging agencies. He excels in creating deep, long-term partnerships and has a particular knack for developing effective referral campaigns within the healthcare sector.

In the intriguing world of behavioral health marketing, the ability to adapt and innovate is not just a luxury, but a necessity. However, not all agencies have what it takes to help you navigate this space effectively. So, what strategies do successful agencies utilize to create long-term partnerships and effectively reach their target audiences?

Tim Zercher, a marketing expert, shares his journey from starting his marketing agency to acquiring A-Train and merging both entities to tackle the complex challenges of the behavioral health sector. He discusses how he initially ventured into marketing to make ends meet, learning and adapting along the way, eventually focusing on long-term strategic partnerships. Tim highlights the importance of asking the right questions and using a detailed, phased approach to create effective referral campaigns, particularly in healthcare, where relationships with primary referrers are crucial.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tim Zercher, CEO and Owner of A-Train Marketing, about the nuances of behavioral health marketing. Tim discusses how he grew A-Train Marketing through M&A to dominate the behavioral health niche, key transition strategies when converting a project-based client into a long-term partnership, the four phases of effective referral marketing campaigns, and the challenges and lessons learned from acquiring and merging with another agency.

Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.

In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth.

In today's rapidly evolving business landscape, agency owners face the daunting challenge of sustaining profitability and positioning their agencies as attractive candidates for acquisition. What factors set apart those agencies that thrive in the competitive market, and how can agency owners ensure they maximize their potential for growth and sale?

This recap dives deep into Jason Swenk’s strategies for growing a digital agency poised for acquisition. A seasoned expert in the agency space, Jason focuses on crucial performance indicators beyond revenue, highlighting profitability, MRR, customer loyalty, and strategic team-building as fundamental metrics. Jason emphasizes that agencies often inflate their revenue to appear more successful, but the true value lies in their profit margins and operational efficiency. Through real-world examples and a personal anecdote about missing out on the Elf on the Shelf phenomenon, he shares a unique acquisition strategy that prioritizes culture fit, autonomy, and shared success.

In this episode of the Inspired Insider Podcast, revisit Dr. Jeremy Weisz’ earlier interview with Jason Swenk, Founder of Agency Mastery 360, about mastering agency growth and acquisition. Topics include the importance of EBITDA over revenue for agency valuation, acquisition KPIs, Republix's unique approach to acquiring and nurturing digital agencies, and the key trends and challenges in the current agency acquisition landscape.

Tommy Mello is the Owner of A1 Garage Door Service, the largest independently-owned garage door company in North America. Tommy is the author of the Amazon best-seller Home Service Millionaire, which details his story of turning a local garage door service business from $50,000 in debt to a $30 million company in seven years. He also created The Home Service Expert, a leading resource for ambitious home service entrepreneurs. Through The Home Service Expert, Tommy provides services as a Keynote Speaker, Consultant, and Trainer, and he hosts The Home Service Expert Podcast.

What drives an entrepreneur to push through adversity and transform a humble business into a multimillion-dollar empire? How do they navigate the challenges, make pivotal decisions, and maintain their passion when faced with what seems like insurmountable obstacles?

Tommy Mello shares his fascinating story of building A-1 Garage Door Service from indebted into a leading $220 million business. He reveals the critical moments when he almost quit and the life-changing decisions he made to turn around struggling markets. Tommy discusses the importance of mentorship and the invaluable insights he gained from industry experts like Al Levi, who taught him the significance of systems and standard operating procedures. His tales of navigating financial challenges, such as handling a bridge loan and making tough calls to close non-performing markets, give listeners a real glimpse into the gritty realities of entrepreneurship.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tommy Mello, Owner of A1 Garage Door Service, about growing a multimillion-dollar service business. Tommy shares the pivotal decisions and sacrifices he made to turn around his struggling business ventures, strategies for hiring A-players and building an unstoppable team, continuous employee training, the value of having mentors, and the essential tools and software that propelled their growth.

Paulo Salomao is the Founder and CEO of King Ursa, a full-service advertising agency renowned for its creative-first approach and robust performance-driven strategies. Originally from Brazil, he traveled to Toronto to learn English and ultimately fell in love with Canada, where he cultivated a career in design, art direction, and film. With over a decade of agency experience, Paulo's leadership has rocketed King Ursa to recognition as one of the top creative agencies in Canada. He is passionate about balancing artificial and emotional intelligence in communication and advocates for culture and trust in business relationships.

An agency can begin in a garage and grow into a creative powerhouse to influence an industry. But what does it take to build an agency from the ground up while maintaining an unwavering focus on culture and client relationships?

Entrepreneur and advertising professional Paulo Salomao reveals the intricacies of crafting a top-ranking advertising agency in Canada. He shares his story of evolution, determination, and strategic hires. He walks us through the journey of agency growth, both in staff and workspace, emphasizing the critical role trust plays in client relationships. Paulo also explains the importance of maintaining an agency's culture and how he tackles the challenges he faces as a founder.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paulo Salomao, Founder and CEO of King Ursa, about cultivating agency culture and maintaining strong client relationships. Paulo discusses the origin of King Ursa, the gradual growth of the agency’s workspace and team size, how to implement effective operations and maintain a vibrant agency culture, and the value of emotion in advertising.

Kamaljit Singh is the CEO and Founder of AMZ One Step, an Amazon creative and marketing agency that enhances product listings to boost sales for Amazon sellers. Starting with retail arbitrage, he quickly moved to establish a successful private label brand, eventually selling it in 2018. Kamaljit's agency has created over 100,000 infographics for Amazon sellers, specializing in conversion optimization and branding. In 2022, he strategically expanded his empire by acquiring Kenji ROI, another leading Amazon agency. He is passionate about leveraging his Amazon expertise to help e-commerce brands enhance their online presence.

Have you ever wondered if there's a secret to rapidly increasing online sales without spending a fortune? What if the answer lies in a simple tweak to something you might be overlooking? How can such a small change propel your business forward at lightning speed?

Kamaljit Singh, an e-commerce expert, delves into his approach to enhancing Amazon listings for better conversion rates and his journey from an individual seller to acquiring a competing agency. He shares how identifying constraints within an organization can lead to significant improvements, the importance of systemizing operations for growth, and the nuances of structuring a company acquisition. Through his firsthand experience, Kamaljit demonstrates that attention to detail, especially optimizing a product's main image, can dramatically increase sales traffic on Amazon.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kamaljit Singh, CEO and Founder of AMZ One Step, about optimizing Amazon sales and strategic business growth. Kamaljit discusses how AMZ One Step helps Amazon brands elevate their conversion rates, the challenges and successes in selecting products for Amazon retail, essential tools every Amazon seller should master, and his journey of acquiring a competing agency.

Michael Attias is the Founder and CEO of CaterZen, the first web-based catering software for restaurants. Michael has a four-decade journey as a highly successful entrepreneur, restaurateur, and software innovator. Starting as a dishwasher at 16, he progressed to owning a barbecue franchise, where he honed his skills in catering sales using direct marketing. Michael transitioned to teaching other restaurant owners to double their catering profits and then bootstrapped CaterZen to provide comprehensive ERP software to the catering industry.

In the fast-paced world of catering, how do successful businesses turn the chaos of daily operations into a well-oiled machine? Managing orders, streamlining operations, and ensuring customer satisfaction can be overwhelming without the right tools. What’s the secret to maintaining calm amidst catering chaos?

According to Michael Attias, a seasoned entrepreneur and expert in the catering industry, the key to transforming chaos into calm lies in leveraging specialized software that addresses the unique challenges of catering. He highlights the importance of efficiency, noting that having an intuitive system in place not only saves time but also significantly boosts sales and profits. By automating repetitive tasks and offering tailored solutions, businesses can focus on delivering quality service and growing their customer base instead of being bogged down by logistical nightmares. Michael’s approach is rooted in years of hands-on experience and a deep understanding of what catering businesses truly need to thrive.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Michael Attias, Founder and CEO of CaterZen, to discuss how to transform catering chaos into calm. They explore the impact of using software to streamline operations, the importance of direct marketing in boosting sales, and the lessons Michael learned from his journey from dishwasher to successful entrepreneur.

Ryan Tomlinson is the Founder and President of Gooder Marketing, a web design agency specializing in creating visually appealing and highly functional websites tailored to clients' needs. Launching the agency in 2011, he leveraged his self-taught web development and SEO skills honed during the online poker boom into providing value for local businesses across various industries. With a focus on SEO and comprehensive digital strategies, Ryan has become an expert at helping clients establish a strong online presence. He believes in fostering relationships and has maintained several client partnerships for over 10 years, signifying his commitment to consistent, quality service.

Have you ever wondered how some businesses keep their clients happy for over a decade? Outdated website and internet marketing strategies could be costing you business. So, what’s the secret behind creating and maintaining a website that drives traffic into conversions and leads?

Ryan Tomlinson, a website and internet marketing guru, dives into the strategic world of digital marketing and web design as he shares the origins and growth of his company. Starting as a self-taught SEO enthusiast during the online poker boom, he transitioned his skills to meet the needs of local businesses, building a web design agency renowned for its quality and custom solutions. Ryan provides candid insights into the nuances of acquiring government contracts, the benefits of niche marketing for property management companies, and the fine-tuning required for successful e-commerce platforms. He also discusses the significance of SEO and how even simple missteps can affect a website's performance, like neglecting proper title tags.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Ryan Tomlinson, Founder and President of Gooder Marketing, about effective web design and SEO strategies. Ryan discusses the full range of services offered by Gooder Marketing, how it obtained and retained its first significant clients, and how to avoid common mistakes made by business websites.

Cory York is the CEO and Co-founder of Webware AI, a digital marketing SaaS platform that helps small businesses grow online. With over two decades of entrepreneurial experience, he has successfully launched and scaled two businesses to over $14 million in annual revenue and grown teams to over 350. Cory’s prior ventures include founding Gift Cards India and spearheading Shopify's expansion into the Indian market. Returning to Canada, Cory leveraged his business acumen to transition Webware from a white-labeled Shopify to a leading digital marketing SaaS platform.

Mastering the art of digital marketing is no longer just an option — it is necessary for businesses eager to carve out their niche and capture the attention of their target audience. Yet, navigating this complex terrain poses a unique challenge, demanding a keen understanding of the latest trends and technologies and an agile approach to engagement. So, how do entrepreneurs harness the power of digital marketing to propel their startups toward sustainable growth and success?

Cory York, a serial entrepreneur and digital marketing mogul, shares his incredible entrepreneurial journey that started with door-to-door sales and evolved into founding a game-changing digital marketing business. He recounts the challenges he faced and successes he achieved while building companies, including his partnership with Shopify during its early days and his venture into India's digital space. Cory recalls the evolution of Webware AI — from its original concept to a platform now helping thousands of small business owners automate their marketing efforts.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Cory York, Co-founder and CEO of Webware AI, about the challenges and triumphs of building a digital marketing SaaS company. Cory discusses how Webware empowers small businesses with AI-driven marketing, its origin as a white-labeled Shopify, its evolution, and its white-label opportunities for aspiring entrepreneurs.