• Footprints in the Market | Influencing iGaming

  • 著者： Digital Footprints
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Footprints in the Market | Influencing iGaming

著者： Digital Footprints
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  • Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.

    On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
    © 2024 Footprints in the Market | Influencing iGaming
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  • Adam Azor: Marketing in Regulated Industries & Personalisation without First-Party Data

    Adam Azor: Marketing in Regulated Industries & Personalisation without First-Party Data
    2024/09/20

    On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sits down with Sportradar Executive VP, Global Marketing Adam Azor.

    The two cover a range of topics, including considerations for marketing in regulated industries, personalisation without first-party data and the importance of bravery in marketing.

    Adam is an integrated marketing specialist who has worked with major clients including Coca-Cola, Microsoft and Sony. As current EVP, Global Marketing at Sportradar, Adam specialises in digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing and advertising.
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    29 分

あらすじ・解説

Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.

On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
© 2024 Footprints in the Market | Influencing iGaming
マーケティング 経済学
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