On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sits down with Sportradar Executive VP, Global Marketing Adam Azor.
The two cover a range of topics, including considerations for marketing in regulated industries, personalisation without first-party data and the importance of bravery in marketing.
Adam is an integrated marketing specialist who has worked with major clients including Coca-Cola, Microsoft and Sony. As current EVP, Global Marketing at Sportradar, Adam specialises in digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing and advertising.
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