• Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

  • 2024/07/30
  • 再生時間： 57 分
  • ポッドキャスト

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

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  • In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.


    We cover a lot of ground, including:

    • How the US and European CTV markets differ.
    • How ad agencies are planning and buying CTV.
    • How broadcasters are adopting programmatic trading.
    • The future of CTV identity.
    • Why CTV is changing the roles of DSPs and SSPs.
    • The role of CTV for SMEs and performance ad buyers.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.


We cover a lot of ground, including:

  • How the US and European CTV markets differ.
  • How ad agencies are planning and buying CTV.
  • How broadcasters are adopting programmatic trading.
  • The future of CTV identity.
  • Why CTV is changing the roles of DSPs and SSPs.
  • The role of CTV for SMEs and performance ad buyers.
  • And much more...

Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
続きを読む 一部表示

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