Inquisitive Minds

著者： Six Black Pens
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  • サマリー

  • We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.
    © 2024 Inquisitive Minds
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あらすじ・解説

We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.
© 2024 Inquisitive Minds
マーケティング 経済学
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エピソード
  • Everything you wanted to know about the metaverse but were too scared to ask

    Everything you wanted to know about the metaverse but were too scared to ask
    2023/05/15
    There’s been a lot of talk about the metaverse, and a lot of time and money spent by brands to have a presence in it. 

    So, with questions aplenty about this brave new online world, we explain just what the metaverse is, look at which brands and demographics are most active in the metaverse right now and who will be best placed to benefit from its potential, and examine the best strategy for brands looking to show up in the metaverse.

    Looking further ahead, we ask who’ll benefit most from the potential of the metaverse – creatives, corporates or individuals – and discuss its potential to become as mainstream as social media, together with the risks of getting it wrong.

    Want to know more about the metaverse and your place in it? Please contact us at sydney@sixblackpens.com


    Guests:

    Interviewer: Chris Tappenden – Director, Six Black Pens

    Interviewee: Emile Rademeyer – Executive Director, Creative Strategy, Vandal
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    44 分
  • The Importance of Tailoring Communications to Life Stages and Mindsets

    The Importance of Tailoring Communications to Life Stages and Mindsets
    2022/06/23

    While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

    Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

    If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com

    Guests: 

    Interviewer: Kimberley Gaskin – Director, Six Black Pens

    Interviewee: Emma Burn – Head of Strategy, Six Black Pens 
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    23 分
  • Communicating change: How to create an effective comms framework

    Communicating change: How to create an effective comms framework
    2022/06/22

    While the pace of global, economic and tech developments has made change a constant inevitability for organisations, there is a big difference between change that just happens and change that is planned.
     
     We see change as opportunity. So, we’ve combined our understanding of complex corporates with change management theory to develop our own comms framework – to help drive and support effective organisational change.

     

    If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com

     

    Guests: 

    Interviewer: Emma Burn – Head of Strategy, Six Black Pens 

    Interviewee: Joe Mayock – Head of Creative, Six Black Pens

     
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    27 分

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