• The Importance of Tailoring Communications to Life Stages and Mindsets

  • 2022/06/23
  • 再生時間: 23 分
  • ポッドキャスト

The Importance of Tailoring Communications to Life Stages and Mindsets

  • サマリー

  • While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

    Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

    If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com

    Guests: 

    Interviewer: Kimberley Gaskin – Director, Six Black Pens

    Interviewee: Emma Burn – Head of Strategy, Six Black Pens 

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あらすじ・解説

While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com

Guests: 

Interviewer: Kimberley Gaskin – Director, Six Black Pens

Interviewee: Emma Burn – Head of Strategy, Six Black Pens 

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