Welcome back to our ongoing Packology Series! In Episode 2, we join Ben Gold to explore the latest trends in AI, particularly in marketing and sales. Recently, Ben attended the MAICON conference in Cleveland, which focused on the practical deployment of AI in organizations. Let’s dive into what he learned and how it can impact our approach to PPC.

In this episode, we’ll talk about:

• Discussion on the importance of culture in AI deployment within organizations.
• The role of C-level executives in fostering a culture that embraces new technologies.
• Need for employee participation and appropriate training in AI processes.
• Overview of operationalization meetings focused on building custom AI models.
• Comparison of AI deployment strategies for small vs. large companies.
• The significance of reasoning in AI to prevent hallucinations.
• Example of using AI for drafting emails and the importance of personalization.
• Debate on whether to standardize communication styles across the company or allow individual variations.
• Insights into recent marketing projects, including packaging for notable brands.
• Emphasis on the balance between automation and human involvement in the workplace.

Ben Gold is an AI strategist and consultant with over 20 years of experience in the technology sales sector. He helps organizations navigate the complex landscape of AI adoption and implementation, bridging the gap between technical concepts and business objectives. Ben's specializations include AI strategy development, change management, talent acquisition, ethical AI deployment, and AI-driven workflow optimization. Passionate about making AI accessible, Ben focuses on providing actionable steps and working hands-on with clients to implement and optimize AI strategies. He is the first video game world champion and a thought leader in the technology industry.

For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1

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Find out more about Ben on his website and connect with him on LinkedIn and Email.

Website: bengoldai.com

LinkedIn: linkedin.com/in/bengoldsales

Email: ben@bengoldai.com

The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.