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In this special episode of Making Waves, host Alan Gaul sits down with Paul McKairnes, President and CEO of Irish Productions, the team behind Tasi Bank’s podcast production. Paul shares insights into the evolution of digital signage, Irish Productions’ journey from a print brokerage company to a leader in digital signage, and the benefits of digital screens over traditional print. From enhanced visibility and customizable scheduling to the role of artificial intelligence in keeping content fresh, Paul explains how digital signage is transforming customer engagement. Tune in to discover how dynamic digital solutions are reshaping the way brands communicate with their audiences.