In Episode 10 of Making Waves, host Alan Gaul speaks with Alty Falvey and Mike Nettleton about the unique branding journey of Tasi Bank’s Maverick brand.

They discuss how Tasi Bank stands out in the financial industry by embracing innovative marketing campaigns, community-driven initiatives, and bold steps into areas like cannabis banking.

This episode explores how Tasi Bank balances a professional yet playful brand image across social media, maintains engagement with the community, and builds campaigns that resonate deeply with its audience.

The episode closes with insights into future trends in digital marketing, emphasizing authenticity, collaboration, and inclusivity.

In this episode of Making Waves, host Alan Gaul sits down with James Gerber, an underwriter at Tasi Bank, to discuss the bank’s unique, client-focused approach to underwriting. James shares insights into how Tasi Bank values a deep understanding of its clients, integrating technology and AI into underwriting to improve efficiency while maintaining a personal, relationship-driven approach. The conversation also explores the bank’s family-oriented culture, where events like the Tasi Invitational Golf Tournament and casual lunchtime conversations foster strong connections among colleagues and clients alike. This episode offers a glimpse into how Tasi Bank balances innovation with a people-first philosophy.

In this special episode of Making Waves, host Alan Gaul sits down with Paul McKairnes, President and CEO of Irish Productions, the team behind Tasi Bank’s podcast production. Paul shares insights into the evolution of digital signage, Irish Productions’ journey from a print brokerage company to a leader in digital signage, and the benefits of digital screens over traditional print. From enhanced visibility and customizable scheduling to the role of artificial intelligence in keeping content fresh, Paul explains how digital signage is transforming customer engagement. Tune in to discover how dynamic digital solutions are reshaping the way brands communicate with their audiences.