In Episode 10 of Making Waves, host Alan Gaul speaks with Alty Falvey and Mike Nettleton about the unique branding journey of Tasi Bank’s Maverick brand.

They discuss how Tasi Bank stands out in the financial industry by embracing innovative marketing campaigns, community-driven initiatives, and bold steps into areas like cannabis banking.

This episode explores how Tasi Bank balances a professional yet playful brand image across social media, maintains engagement with the community, and builds campaigns that resonate deeply with its audience.

The episode closes with insights into future trends in digital marketing, emphasizing authenticity, collaboration, and inclusivity.

In this episode of Making Waves, host Alan Gaul sits down with James Gerber, an underwriter at Tasi Bank, to discuss the bank’s unique, client-focused approach to underwriting. James shares insights into how Tasi Bank values a deep understanding of its clients, integrating technology and AI into underwriting to improve efficiency while maintaining a personal, relationship-driven approach. The conversation also explores the bank’s family-oriented culture, where events like the Tasi Invitational Golf Tournament and casual lunchtime conversations foster strong connections among colleagues and clients alike. This episode offers a glimpse into how Tasi Bank balances innovation with a people-first philosophy.

In this special episode of Making Waves, host Alan Gaul sits down with Paul McKairnes, President and CEO of Irish Productions, the team behind Tasi Bank’s podcast production. Paul shares insights into the evolution of digital signage, Irish Productions’ journey from a print brokerage company to a leader in digital signage, and the benefits of digital screens over traditional print. From enhanced visibility and customizable scheduling to the role of artificial intelligence in keeping content fresh, Paul explains how digital signage is transforming customer engagement. Tune in to discover how dynamic digital solutions are reshaping the way brands communicate with their audiences.

In this episode of Making Waves, host Alan Gaul sits down with Robin Cartago, a seasoned credit analyst at Tasi Bank. Robin opens up about his journey in credit analysis, the crucial role of assessing borrowers' creditworthiness, and the collaborative efforts between credit analysts, relationship managers, and underwriters. The episode also explores the future of credit analysis, including the impact of AI and emerging trends that could reshape the field. Listeners will gain a unique perspective on how credit analysts manage risk and build long-term, trust-based relationships with clients—a value held deeply by Tasi Bank.

In this episode of Making Waves, host Alan Gaul speaks with Rommel Cahayag, Digital Banking Manager at Tasi Bank. They discuss the evolution of digital banking at Tasi Bank, the importance of cybersecurity, managing technical issues, and future trends in the banking industry. Ramel shares insights on how Tasi Bank is becoming a digital-first institution and the innovative solutions being implemented to enhance customer experience.

In this episode of Making Waves, host Alan Gaul sits down with Jackie Diaz, Loan Support Manager at Tassie Bank, to explore the evolving landscape of loan servicing. Jackie shares insights on improving loan application processes, the role of customer support across the loan lifecycle, and the critical importance of cybersecurity. They also delve into how advancements in AI and technology are reshaping loan servicing, highlighting collaborative efforts within the bank to enhance both efficiency and the customer experience.

In this episode of Making Waves, Alan Gaul sits down with James Atticon, a relationship manager at TASI Bank, to explore the skills and routines that define his role. James shares a typical day managing client relationships, focusing on understanding client needs, staying connected, and balancing technology with personal interaction. He discusses how passions outside work, like his love for soccer, add a unique touch to his professional life. This conversation highlights the importance of building genuine connections and maintaining TASI Bank’s supportive, family-like culture.

In this episode of Making Waves, host Alan Gaul sits down with Shirley, a dedicated TASI Bank employee of over 42 years, to discuss her experiences and the evolution of the bank. Shirley shares insights into the bank's foundational values under its founder, Jesus Leon Guerrero, and reflects on TASI Bank's commitment to empowering women in leadership. Together, they explore the bank’s recent venture into the cannabis industry, the supportive environment for women, and the importance of integrity and relationships in every new endeavor. Shirley’s journey highlights the legacy and vision that continue to drive TASI Bank forward.