• Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah

  • 2025/04/09
  • 再生時間： 1 時間 8 分
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Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah

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  • Episode Highlights

    [05:21] Copywriting Essentials That Haven’t Changed
    The enduring power of a great headline, hook, CTA, and irresistible offer.

    [08:46] Why Founders Should Master Marketing & Sales First
    Why outsourcing sales and marketing too soon is a massive mistake.

    [15:08] The Comfort Trap of Branding Early
    Why obsessing over logos and colors won’t build your business—and what to do instead.

    [18:25] Copy First, Design Second
    Kulin’s Star Wars analogy: “A great script beats great visuals every time.”

    [21:40] The Shift: From Hero’s Journey to Something More Powerful
    Why traditional storytelling formulas are losing their effectiveness.

    [26:54] Predictability Kills Emotional Connection
    How familiarity in copy lowers conversions—and how to avoid it.

    [33:02] The RISE Framework Unpacked
    Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.

    [37:59] Why Aspirational Messaging Beats Pain-Based Copy
    Real-world examples from Apple, Rolls-Royce, and luxury branding.

    [45:48] The Holistic Power of Quantum Empire
    How Ryan, Kulin, and their team are reshaping the coaching industry—together.


    🔗 Links Mentioned:

    • Learn more about Quantum Empire: QuantumEmpire.io
    • Get details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event
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あらすじ・解説

Episode Highlights

[05:21] Copywriting Essentials That Haven’t Changed
The enduring power of a great headline, hook, CTA, and irresistible offer.

[08:46] Why Founders Should Master Marketing & Sales First
Why outsourcing sales and marketing too soon is a massive mistake.

[15:08] The Comfort Trap of Branding Early
Why obsessing over logos and colors won’t build your business—and what to do instead.

[18:25] Copy First, Design Second
Kulin’s Star Wars analogy: “A great script beats great visuals every time.”

[21:40] The Shift: From Hero’s Journey to Something More Powerful
Why traditional storytelling formulas are losing their effectiveness.

[26:54] Predictability Kills Emotional Connection
How familiarity in copy lowers conversions—and how to avoid it.

[33:02] The RISE Framework Unpacked
Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.

[37:59] Why Aspirational Messaging Beats Pain-Based Copy
Real-world examples from Apple, Rolls-Royce, and luxury branding.

[45:48] The Holistic Power of Quantum Empire
How Ryan, Kulin, and their team are reshaping the coaching industry—together.


🔗 Links Mentioned:

  • Learn more about Quantum Empire: QuantumEmpire.io
  • Get details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event
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