Episode Highlights

• [00:00] Define the Lifestyle You Want
  Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.
  
  
  
• [07:03] How Many Clients Do You Actually Want?
  Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.
  
  
  
• [14:06] How Much Revenue Feels Right (for You)?
  Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.
  
  
  
• [21:53] Finding the Right Price Point
  Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.
  
  
  
• [32:37] Do You Want a Team or Just More Time?
  Not everyone wants to manage people—and that’s okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.
  
  
  
• [49:18] You Have Permission to Rebuild
  If your current business doesn’t align with what you truly want, don’t be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.
  
  
  

🔗 Links Mentioned:

• Book: I Will Teach You to Be Rich by Ramit Sethi
  
  
  
• More from The Coaching Equation – Visit coachingequation.com

Episode Highlights

• [00:00] Do What You Can with What You Have, Where You Are
  A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.
  
  
  
• [02:32] Influence with Intention
  Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.
  
  
  
• [07:10] Redefining Freedom
  A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.
  
  
  
• [09:10] Purpose > Pleasure
  A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.
  
  
  
• [12:54] People, Process, Profit
  Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.
  
  
  

🔗 Links Mentioned:

• Liquid Biocell / Gut Health – For product info, reach out to Janelle Devlin on Instagram
  
  
  
• Jay Shetty x Suneera Madhani Interview – https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fY
  
  
  
• More from The Coaching Equation – Visit coachingequation.com

Episode Highlights

• [00:01] Breaking Free from the Coaching Industry Echo Chamber
  Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.
  
  
  
• [07:45] Are You a Leader or Just Following the Noise?
  Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.
  
  
  
• [13:07] Permission to Build the Business You Actually Want
  Ryan lays the foundation for the episode’s mission: giving coaches full permission to design their business their way, without guilt or pressure.
  
  
  
• [18:17] How Big Is Your Dream (Really)?
  Brook walks through Tony Robbins’ “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it’s usually less than you think.
  
  
  
• [24:00] The Goldilocks Goal: Not Too Big, Not Too Small
  Ryan explains how to set goals that stretch you—but don’t break your belief in what’s possible.
  
  
  
• [25:49] Flip the Money Question: How Many People Do You Want to Help?
  Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.
  
  
  
• [27:32] Step 1: Decide How Many People You Really Want to Work With
  The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.
  
  
  
• [34:26] Your Goals Can Change—And That’s Okay
  Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.
  
  
  
• [35:19] Don’t Worry About the How (Yet)
  Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.