Episode Highlights

• [00:00] Define the Lifestyle You Want
  Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.
  
  
  
• [07:03] How Many Clients Do You Actually Want?
  Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.
  
  
  
• [14:06] How Much Revenue Feels Right (for You)?
  Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.
  
  
  
• [21:53] Finding the Right Price Point
  Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.
  
  
  
• [32:37] Do You Want a Team or Just More Time?
  Not everyone wants to manage people—and that’s okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.
  
  
  
• [49:18] You Have Permission to Rebuild
  If your current business doesn’t align with what you truly want, don’t be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.
  
  
  

🔗 Links Mentioned:

• Book: I Will Teach You to Be Rich by Ramit Sethi
  
  
  
• More from The Coaching Equation – Visit coachingequation.com

Episode Highlights

• [00:00] Do What You Can with What You Have, Where You Are
  A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.
  
  
  
• [02:32] Influence with Intention
  Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.
  
  
  
• [07:10] Redefining Freedom
  A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.
  
  
  
• [09:10] Purpose > Pleasure
  A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.
  
  
  
• [12:54] People, Process, Profit
  Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.
  
  
  

🔗 Links Mentioned:

• Liquid Biocell / Gut Health – For product info, reach out to Janelle Devlin on Instagram
  
  
  
• Jay Shetty x Suneera Madhani Interview – https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fY
  
  
  
• More from The Coaching Equation – Visit coachingequation.com

Episode Highlights

• [00:01] Breaking Free from the Coaching Industry Echo Chamber
  Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.
  
  
  
• [07:45] Are You a Leader or Just Following the Noise?
  Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.
  
  
  
• [13:07] Permission to Build the Business You Actually Want
  Ryan lays the foundation for the episode’s mission: giving coaches full permission to design their business their way, without guilt or pressure.
  
  
  
• [18:17] How Big Is Your Dream (Really)?
  Brook walks through Tony Robbins’ “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it’s usually less than you think.
  
  
  
• [24:00] The Goldilocks Goal: Not Too Big, Not Too Small
  Ryan explains how to set goals that stretch you—but don’t break your belief in what’s possible.
  
  
  
• [25:49] Flip the Money Question: How Many People Do You Want to Help?
  Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.
  
  
  
• [27:32] Step 1: Decide How Many People You Really Want to Work With
  The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.
  
  
  
• [34:26] Your Goals Can Change—And That’s Okay
  Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.
  
  
  
• [35:19] Don’t Worry About the How (Yet)
  Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.
  
  
  

Episode Highlights

• [00:00] Bagel Shop Lessons in Customer Service
  Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty.
  
  
  
• [05:35] Influence Is the Ultimate Skill
  Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.
  
  
  
• [09:18] Aligning Outcomes with Your Team
  A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.
  
  
  
• [13:37] Calculating Opportunity Cost in Business Decisions
  A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?
  
  
  
• [18:33] The Power of Community (and a Personal Invite)
  After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right room—and invites listeners to the June event in Vail, CO.
  
  
  

🔗 Links Mentioned:

• Profitable Coach Live – Vail, CO (June 5–7, 2025)
  Apply to attend: www.quantumempire.io/event

Episode Highlights

[05:21] Copywriting Essentials That Haven’t Changed
The enduring power of a great headline, hook, CTA, and irresistible offer.

[08:46] Why Founders Should Master Marketing & Sales First
Why outsourcing sales and marketing too soon is a massive mistake.

[15:08] The Comfort Trap of Branding Early
Why obsessing over logos and colors won’t build your business—and what to do instead.

[18:25] Copy First, Design Second
Kulin’s Star Wars analogy: “A great script beats great visuals every time.”

[21:40] The Shift: From Hero’s Journey to Something More Powerful
Why traditional storytelling formulas are losing their effectiveness.

[26:54] Predictability Kills Emotional Connection
How familiarity in copy lowers conversions—and how to avoid it.

[33:02] The RISE Framework Unpacked
Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.

[37:59] Why Aspirational Messaging Beats Pain-Based Copy
Real-world examples from Apple, Rolls-Royce, and luxury branding.

[45:48] The Holistic Power of Quantum Empire
How Ryan, Kulin, and their team are reshaping the coaching industry—together.

🔗 Links Mentioned:

• Learn more about Quantum Empire: QuantumEmpire.io
• Get details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event

Episode Highlights

• [00:00] Hard Conversations & Real Leadership
  Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it.
  
  
  
• [02:30] Are You Managing or Leading?
  A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them?
  
  
  
• [04:52] Give When It’s Hard to Give
  A quote from Jay Shetty’s monastery days hits deep: “God doesn’t see what you give. God sees what you hold back.” Ryan unpacks what that means for generosity and leadership.
  
  
  
• [08:11] Cultivating Energy Through Action
  Sick, drained, and jet-lagged—but still went to the gym. Ryan explains why we don’t “wait for energy,” we create it with intentional habits.
  
  
  
• [11:00] Back to Marketing Basics
  A story from Ryan’s fitness coaching days reminds us that mastering fundamentals always outperforms flashy tactics—especially in marketing.
  
  
  

🔗 Links Mentioned:

• Book: Leaders Eat Last by Simon Sinek
  
  

Episode Highlights

• [00:00] When (Not) to Hire a Salesperson
  Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.
  
  
  
• [02:56] The Must-Have Metrics Before You Bring Someone On
  Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.
  
  
  
• [05:52] Where to Find Top Performers
  Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.
  
  
  
• [10:17] Brook’s 4-Step Hiring Gauntlet
  The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.
  
  
  
• [17:04] Disc Profiles & Motivators: What Really Matters
  They break down how to match a salesperson's communication style and values with your offer and audience.
  
  
  
• [21:14] Why Part-Time Sales Hires Usually Fail
  Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.
  
  
  
• [24:56] Setting the Stage for Success
  Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.
  
  
  
• [30:16] Recruit. Train. Maintain.
  Brook’s signature framework that ensures you not only attract talent—but keep them.
  
  
  

🔗 Links Mentioned:

• Book Recommendation: The Go-Getter by Peter B. Kyne
  
  
• Want help building your sales team?
  Visit: www.empirepartners.io/script

Episode Highlights

• [00:11] Where This Debate Comes From
  Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.
  
  
  
• [01:15] Why Most People Get It Wrong
  Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster.
  
  
  
• [04:49] A “Train vs. Private Jet” Approach
  A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.
  
  
  
• [07:02] Trust Over Marketing
  Low-ticket offers give prospects a taste of your value. If done right, you’re not upselling on hype—you’re upselling on trust.
  
  
  
• [10:35] Offer Collapse Strategy
  Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.
  
  
  
• [14:33] The Law of Reciprocity in Action
  A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.
  
  
  
• [20:21] Serving Those Who Can’t Afford High Ticket (Yet)
  Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.
  
  
  
• [23:36] Leveraging MRR with Low-Ticket Offers
  How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.
  
  
  
• [27:05] Testing and Market Research with Low-Ticket Offers
  Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.
  
  
  
• [29:44] The 5 Things to Avoid with Low-Ticket Offers
  Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.
  
  
  

Links Mentioned:

• Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?