• Is there life outside the M25?

  • 2024/10/22
  • 再生時間： 22 分
  • ポッドキャスト

Is there life outside the M25?

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  • サマリー

  • The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, how it’s received by unfiltered Gen Z compared to more reticent millennials and Gen Xers , the impact of remote working on company structures, and the role of technology in localizing OOH campaigns.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, how it’s received by unfiltered Gen Z compared to more reticent millennials and Gen Xers , the impact of remote working on company structures, and the role of technology in localizing OOH campaigns.

Hosted on Acast. See acast.com/privacy for more information.
マーケティング 経済学
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