• INSIDE OUTSIDE

  • 著者： The Drum
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INSIDE OUTSIDE

著者： The Drum
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  • Welcome to Inside Outside, the podcast that takes you behind the scenes of the UK’s outdoor advertising industry. Each episode, we sit down with the country’s most influential advertising leaders to uncover the stories and strategies shaping the space. From groundbreaking campaigns to the technology driving change, we’ll give you the inside scoop on what’s really happening behind that screen. Brought to you by Vistar Media and The Drum.

    Hosted on Acast. See acast.com/privacy for more information.
    The Drum
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エピソード
  • Is there life outside the M25?

    Is there life outside the M25?
    2024/10/22
    The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, how it’s received by unfiltered Gen Z compared to more reticent millennials and Gen Xers , the impact of remote working on company structures, and the role of technology in localizing OOH campaigns.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 分
  • Have we forgotten to be consumers?

    Have we forgotten to be consumers?
    2024/09/25
    The one about measurement. Has the marketing industry lost touch with the consumer perspective? We’ll discuss a fresh take on OOH marketing through the lens of people, not marketers. How do we, as consumers, engage with and act after seeing a billboard? Does the industry need to get over its obsession with data and measurement? How can we simplify the complexities that advanced tech brings, and go back to human basics? This episode will cover themes of privacy, consumer choice, cookies in OOH strategies and campaigns, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 分

あらすじ・解説

Welcome to Inside Outside, the podcast that takes you behind the scenes of the UK’s outdoor advertising industry. Each episode, we sit down with the country’s most influential advertising leaders to uncover the stories and strategies shaping the space. From groundbreaking campaigns to the technology driving change, we’ll give you the inside scoop on what’s really happening behind that screen. Brought to you by Vistar Media and The Drum.

Hosted on Acast. See acast.com/privacy for more information.
The Drum
マーケティング 経済学
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