The one about localization. Is the marketing scene too London-focused? And what does that mean for out-of-home advertising? Are we getting lazy when it comes to planning OOH campaigns outside the London bubble? In this episode, we’ll cover everything from localization to hyper-personalization in OOH advertising - what works, what doesn’t, how it’s received by unfiltered Gen Z compared to more reticent millennials and Gen Xers , the impact of remote working on company structures, and the role of technology in localizing OOH campaigns.
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