In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.

They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.

The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overall business objectives.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.

We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.

The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.

We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedback ratings to search results, and a two-step approach to split testing using tools like PickFu alongside Amazon's experiments. Additionally, we touch on important changes to A+ Content Comparison Charts, a critical deadline for Premium Beauty sellers, and how Amazon’s Sponsored Display Lead Generation tool can boost your business.

Tune in now to stay on top of the latest strategies and make sure you’re prepared for success on Amazon.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.

Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.

We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced advertising strategies, such as the new Rufus AI ad placements, and why audience-driven content is more important than ever.

Whether you’re looking to optimize your campaigns, leverage AI tools, or make the most of upcoming sales events, this episode is packed with actionable insights to keep you ahead of the curve.

Tune in now, and don’t miss out on the strategies that could make a real impact on your Amazon business.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.

We’ll talk about:

• How to avoid common campaign mistakes like lumping products together
• Effective keyword segmentation and why less is more
• The power of portfolios for tracking spend and performance
• Broad Match Modifiers, auto campaigns, and more

If your Amazon campaigns feel chaotic or underperforming, this episode is your blueprint for optimizing and scaling smartly.

Tune in now and learn how to structure your campaigns for better data, higher conversions, and smarter spend.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.

Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift towards audience-based targeting with Amazon’s AI personal shopper, and Canva’s Amazon Ads app integration for smoother campaign management.

Tune in to get the insights that matter and make sure you’re ready to dominate the Q4 sales season.

Don’t forget to subscribe to our newsletter for more in-depth strategies and solutions.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.