• Just Marketing™

  • 著者： Meg Brunson
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Just Marketing™

著者： Meg Brunson
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  • just (adjective) \ ˈjəst \: Acting or being in conformity with what is morally upright or good.

    How you decide to market your brand is how you show up in the world.

    Just Marketing™ is about you, your business, and learning to sell in an accessible, ethical way.

    Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.

    After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, anti-racist, compassionate businesses.

    Just Marketing™ will expand your reach, allow you to hit major sales milestones, and most importantly, guide you in constructing a business that leads with kindness and empathy first.

    The difference starts with YOU.

    When you eliminate unethical tactics from your marketing strategy, you ensure that your marketing is both physically accessible and diverse. You take action with kindness and compassion (it’s simply the right thing to do), and increase your reach in the process.

    Subscribe to the Just Marketing™ podcast for immediate, actionable tips, and share this resource with other marketers and entrepreneurs devoted to equity-centered strategy.
    © 2024 Meg Brunson, LLC All Rights Reserved.
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  • 32. Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox

    32. Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox
    2023/05/03
    On this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!In This Episode You'll Learn:Email marketing has a high ROI and is important because you own your list.The Email Staircase framework involves turning a follower into a friend and then into a customer.Personal connection and friendship are important in email marketing.Email is effective, stable, and not dead.Maintaining a healthy email list is important by removing inactive subscribers.Building an email list is efficient and a successful way to market.About Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Connect with LizWebsite: https://lizwilcox.com/Facebook: https://www.facebook.com/groups/emailmarketingwithlizInstagram: https://www.instagram.com/thelizwilcox/Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
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    42 分
  • 31. Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!

    31. Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!
    2023/04/26

    An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.


    In This Episode You'll Learn:

    • How to build an Ideal Client Avatar (ICA)
    • What is an Inclusive ICA and how does it differ from what you were taught?


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
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    10 分
  • 30. Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed

    30. Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed
    2023/04/19

    This episode is a conversation between Meg Brunson, the founder of Just Marketing, and Alison Tedford Seaweed, an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. They discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.


    In This Episode You'll Learn:

    • What is a diversity statement and why your business should have one.
    • How to write your diversity statement.
    • What to do once your diversity statement is written.


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
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    37 分

あらすじ・解説

just (adjective) \ ˈjəst \: Acting or being in conformity with what is morally upright or good.

How you decide to market your brand is how you show up in the world.

Just Marketing™ is about you, your business, and learning to sell in an accessible, ethical way.

Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.

After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, anti-racist, compassionate businesses.

Just Marketing™ will expand your reach, allow you to hit major sales milestones, and most importantly, guide you in constructing a business that leads with kindness and empathy first.

The difference starts with YOU.

When you eliminate unethical tactics from your marketing strategy, you ensure that your marketing is both physically accessible and diverse. You take action with kindness and compassion (it’s simply the right thing to do), and increase your reach in the process.

Subscribe to the Just Marketing™ podcast for immediate, actionable tips, and share this resource with other marketers and entrepreneurs devoted to equity-centered strategy.
© 2024 Meg Brunson, LLC All Rights Reserved.
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