エピソード

  • 32. Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox

    32. Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox
    2023/05/03
    On this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!In This Episode You'll Learn:Email marketing has a high ROI and is important because you own your list.The Email Staircase framework involves turning a follower into a friend and then into a customer.Personal connection and friendship are important in email marketing.Email is effective, stable, and not dead.Maintaining a healthy email list is important by removing inactive subscribers.Building an email list is efficient and a successful way to market.About Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Connect with LizWebsite: https://lizwilcox.com/Facebook: https://www.facebook.com/groups/emailmarketingwithlizInstagram: https://www.instagram.com/thelizwilcox/Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    42 分
  • 31. Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!

    31. Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!
    2023/04/26

    An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.


    In This Episode You'll Learn:

    • How to build an Ideal Client Avatar (ICA)
    • What is an Inclusive ICA and how does it differ from what you were taught?


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    10 分
  • 30. Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed

    30. Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed
    2023/04/19

    This episode is a conversation between Meg Brunson, the founder of Just Marketing, and Alison Tedford Seaweed, an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. They discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.


    In This Episode You'll Learn:

    • What is a diversity statement and why your business should have one.
    • How to write your diversity statement.
    • What to do once your diversity statement is written.


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    37 分
  • 29. How To Write A Call-To-Action That Converts On Social Media

    29. How To Write A Call-To-Action That Converts On Social Media
    2023/04/12

    A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.


    In this episode you will learn:

    • Three elements of a successful call to action
    • How to write effective CTAs to drive your customers to take the action that you want them to take.
    • Just Marketing considerations to keep in mind when crafting CTAs

    FREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/cta


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    9 分
  • 28 - Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne Leeson

    28 - Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne Leeson
    2023/04/05
    Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic! In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively. In This Episode You’ll Learn: What autism is and isn’t.Common assumptions and practices they may have that make life harder for autistic people.Autistic communication, and how to better communicate and accommodate for autistic people in their lives Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. Connect with Brianne Website - https://todaysluckywinner.buzzsprout.com/Instagram - http://instagram.com/brianne_LeesonTwitter - http://twitter.com/hotsauceghostBefore you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    32 分
  • 27. How To Write A Good Hook That Leaves Your Audience Hungry For More

    27. How To Write A Good Hook That Leaves Your Audience Hungry For More
    2023/03/29

    A well crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.


    In This Episode You'll Learn:

    • 3 types of hooks commonly used by marketers
    • Just Marketing principles to keep in mine when crafting your hooks

    FREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    7 分
  • 26. Online Course Creation: Align Learning Intentions To Positive Impact with Nina Everflow

    26. Online Course Creation: Align Learning Intentions To Positive Impact with Nina Everflow
    2023/03/22

    In this episode, Meg Brunson introduces Nina Everflow, who runs the content design agency Everflow Consulting. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.


    In This Episode You'll Learn:

    • What is instructional design
    • Why online educators need to understand instructional design
    • How you can become a better teller, teacher, and/or trainer.


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    43 分
  • 25. What Role Will You Play In The Just Marketing Movement?

    25. What Role Will You Play In The Just Marketing Movement?
    2023/03/15

    In this video, Meg Brunson, the founder of Just Marketing, talks about how her movement relates to successful social movements. Meg emphasizes the importance of each role in the success of a social movement and encourages people to adopt Just Marketing strategies to center society's overarching values of justice in their marketing.


    In This Episode You'll Learn:

    • four roles that people play in a successful social movements and how these roles apply within the Just Marketing movement.
    • What role you play in the Just Marketing movement


    Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


    Just Marketing® is available in audio, video, or text - however you prefer to consume content!

    • Watch the videos at MegBrunson.com/YouTube
    • Read the blog at MegBrunson.com/JustMarketing
    • Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!


    Follow Meg on:

    • Instagram: https://megbrunson.com/instagram
    • Facebook: https://megbrunson.com/facebook


    About Meg:

    Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


    Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


    Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


    Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


    • Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
    • Email questions/comments to: meg@MegBrunson.com
    続きを読む 一部表示
    10 分