Theme: History and longevity of trademarks, exemplified by Stella Artois.

Key Fact: The Stella Artois brewery holds the oldest continuously used trademark globally, dating back to 1366.

Quote: "The oldest continuously used trademark in the world belongs to the Stella Artois brewery, which has been using its iconic horn logo since 1366."

Analysis: This fact highlights the enduring power of branding and trademarks. Stella Artois's use of its trademark for over six centuries demonstrates the brand's commitment to its identity and its recognition among consumers. This example could be used to:

• Illustrate the importance of establishing strong trademarks for long-term brand recognition.
• Discuss the historical evolution of branding and marketing practices.
• Showcase a successful example of brand continuity and heritage.

Further Research:

• Investigating the evolution of the Stella Artois logo and brand identity over time.
• Exploring other historical examples of long-standing trademarks and their impact on brand success.
• Examining the legal and cultural factors contributing to the longevity of certain trademarks.

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Legal English Innovation presents a podcast briefing on trademarks and logos for legal professionals. Join our live classes led by native qualified professors and master superlative grammar in legal English. Crucial for describing unique trademarks and legal precedents, superlative adjectives (e.g., biggest, best, first) ensure clarity and precision. Explore the industrial property rights of logos, their protection under trademark law, and the complexities of international trademark considerations.

Subject + to be + the + superlative adjective + (optional prepositional phrase)

For example:

• This trademark is the most valuable.
• Our client's logo is the best in the industry.

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We'll kick off by exploring phrases like "kick off" (football), "level playing field" (baseball), "down to the wire" (track) and "having the inside track" (horse racing). Tune in to learn how these sporty sayings pack a punch in the courtroom and boardroom. Let's "step up to the plate" and improve your legal vocabulary!

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