• Let’s Be Honest About Marketing

  • 著者： JMA Growth
  • ポッドキャスト

Let’s Be Honest About Marketing

著者： JMA Growth
無料で聴く

  • サマリー

  • Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.
    Copyright JMA Growth LLC 2024 All rights reserved.
    続きを読む 一部表示

あらすじ・解説

Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.
Copyright JMA Growth LLC 2024 All rights reserved.
マネジメント マーケティング 経済学
続きを読む 一部表示
エピソード
  • Reclaiming the 4 Ps of Marketing with Kristen Moore

    Reclaiming the 4 Ps of Marketing with Kristen Moore
    2024/11/01

    Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for long-term success with AI.

    Connect With:

    • Kristen Moore (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

    続きを読む 一部表示
    41 分
  • Paul Kuhne on Viewing Marketing as a Process of Storytelling and Emotional Connection

    Paul Kuhne on Viewing Marketing as a Process of Storytelling and Emotional Connection
    2024/10/17

    Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership, peers, and other departments.

    Paul stresses tailoring communication to diverse stakeholders and fostering a culture of trust and empowerment within marketing teams. He champions a more creative approach to B2B marketing that resonates with the emotional needs of consumers. He challenges the industry's reliance on stale, formulaic messaging and encourages marketers to embrace unconventional ideas.

    Connect With:

    • Paul Kuhne (Guest): Website // LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

    続きを読む 一部表示
    38 分
  • The need for CMOs to lean into collaboration, with Tracy Sestili

    The need for CMOs to lean into collaboration, with Tracy Sestili
    2024/10/03

    Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership vision with input from your team.

    Connect With:

    • Tracy Sestili (Guest): CMO2CRO Substack // LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

    続きを読む 一部表示
    38 分

Let’s Be Honest About Marketingに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。