• Reclaiming the 4 Ps of Marketing with Kristen Moore
    2024/11/01

    Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for long-term success with AI.

    Connect With:

    • Kristen Moore (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    41 分
  • Paul Kuhne on Viewing Marketing as a Process of Storytelling and Emotional Connection
    2024/10/17

    Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership, peers, and other departments.

    Paul stresses tailoring communication to diverse stakeholders and fostering a culture of trust and empowerment within marketing teams. He champions a more creative approach to B2B marketing that resonates with the emotional needs of consumers. He challenges the industry's reliance on stale, formulaic messaging and encourages marketers to embrace unconventional ideas.

    Connect With:

    • Paul Kuhne (Guest): Website // LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    38 分
  • The need for CMOs to lean into collaboration, with Tracy Sestili
    2024/10/03

    Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership vision with input from your team.

    Connect With:

    • Tracy Sestili (Guest): CMO2CRO Substack // LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    38 分
  • Caitlin Allen on Working Closely with Your Exec Team, Up-leveling Yourself, and Hiring Well
    2024/09/19

    Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the how and why we need to hire well.

    Connect With:

    • Caitlin Allen (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    40 分
  • Matt Anthony on Evolving Your Strategy While Keeping a Strong Hold of The Fundamentals
    2024/09/06

    Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreach channels.

    Connect With:

    • Matt Anthony (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    42 分
  • Carrie Reber on Why Marketers Should Build Love and Loyalty in Their Customer Communities
    2024/08/21

    Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.

    Connect With:

    • Carrie Reber (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    29 分
  • Why Scaling at All Costs Might be Costing Us Too Much, with Russ Somers
    2024/08/08

    B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity.

    Connect With:

    • Russ Somers (Guest): LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    35 分
  • Keeping the Heart and Revenue in Marketing, with Kim Miller
    2024/08/08

    Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving revenue.

    Connect With:

    • Kim Miller (Guest): Website // LinkedIn
    • Jenni DeWitt (Co-Host): Website // LinkedIn
    • Mike Fazio (Co-Host): Website // LinkedIn

    Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

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    37 分