Welcome back to The Packology Series! In this episode, host Brandon Frank is joined once again by AI expert Ben Gold to explore how AI is creating real wins for PPC Packaging. They discuss practical, hands-on ways AI is transforming workflows, from automating customer emails to tailoring content that feels personal and on-brand. Ben also shares insights on the advantages of open-source AI models for secure data handling, plus the latest news on OpenAI's shift to a for-profit model. This episode is packed with ideas for making AI work smarter, not harder, in your business—so let’s dive in!

In this episode, we’ll talk about:

• Real Wins with AI:
  • A PPC team member used the Claude tool to transform a recorded conversation into a detailed, customer-ready email, saving valuable time and effort.
• Personalizing AI for Company Voice:
  • Brandon and Ben talk about training Claude to match PPC’s writing style, making AI-generated content feel more authentic.
• AI in Data Security and Open-Source Models:
  • Ben shares insights on open-source models like Meta's LLaMA, highlighting how they enable secure, contained AI systems without data leaving the company’s environment.
• Insights on OpenAI's New Direction:
  • They briefly touch on OpenAI’s recent transition to a for-profit model, including the controversy around this shift and its potential impacts on the AI industry.

Ben Gold is an AI strategist and consultant with over 20 years of experience in the technology sales sector. He helps organizations navigate the complex landscape of AI adoption and implementation, bridging the gap between technical concepts and business objectives. Ben's specializations include AI strategy development, change management, talent acquisition, ethical AI deployment, and AI-driven workflow optimization. Passionate about making AI accessible, Ben focuses on providing actionable steps and working hands-on with clients to implement and optimize AI strategies. He is the first video game world champion and a thought leader in the technology industry.

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Find out more about Ben on his website and connect with him on LinkedIn and Email.

Website: bengoldai.com

LinkedIn: linkedin.com/in/bengoldsales

Email: ben@bengoldai.com

The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.