Marketing From The Edge

著者： Jon Alexander Cody Alexander
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  • サマリー

  • Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.
    2024 Marketing From The Edge
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  • Building A Players and Getting Rid of the Rest

    Building A Players and Getting Rid of the Rest
    2024/09/23

    Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you.

    Timestamps:

    00:00 Introduction

    01:26 The Key to a Great Team: Leadership and Appreciation

    02:08 Personal Experiences and Philosophies on Team Development

    04:44 Hiring Right and Developing Your Team

    07:38 Effective Communication and Team Meetings

    13:22 Empowering and Replacing Yourself

    22:37 Conclusion: Investing Time in Your People

    23:41 Outro: Marketing from the Edge Podcast

    Stay Connected:

    Visit us at: https://www.marketingedgepod.com/

    Join our community of entrepreneurs: https://www.skool.com/marketing-edge

    Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

    Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

    Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

    Follow Cody on X: https://x.com/codyalexander2

    For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com
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    25 分
  • 3 Numbers To SCALE Your Business FAST

    3 Numbers To SCALE Your Business FAST
    2024/09/16

    Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

    Timestamps:

    00:00 Introduction

    01:12 The Three Essential Numbers for Business Growth

    01:49 Jon's Experience and Key Metrics

    02:52 Understanding Customer Acquisition and Value

    04:30 The Importance of Long-Term Value

    05:34 Balancing Cost and Revenue

    09:07 Analyzing Conversion Rates and Trends

    18:07 Common Pitfalls and Best Practices

    21:38 Final Thoughts and Takeaways

    23:34 Closing and Next Episode Teaser

    Stay Connected:

    Visit us at: https://www.marketingedgepod.com/

    Join our community of entrepreneurs: https://www.skool.com/marketing-edge

    Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

    Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

    Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

    Follow Cody on X: https://x.com/codyalexander2

    For feedback, episode ideas, and guest suggestions, contact:

    cody@marketingedgepod.com
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    25 分
  • How to Hire, Inspire, and Excel

    How to Hire, Inspire, and Excel
    2024/09/09

    Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

    Timestamps:

    00:00 Introduction

    01:16 Building an Outstanding Marketing Team

    01:57 Restructuring and Team Dynamics

    04:36 Leadership and Team Building Insights

    09:29 Hiring the Right People

    16:24 Defining Job Roles and Adaptability

    17:19 Empowering Employees for Success

    17:41 The Importance of Flexibility in Marketing

    19:10 Balancing Strategy and Innovation

    20:06 Hiring the Right People

    20:59 Evaluating Marketing Expertise

    23:53 Understanding Business Metrics

    27:01 Integrating New Hires into Company Culture

    29:27 Hiring Processes and Team Morale

    32:36 Final Thoughts and Takeaways

    Stay Connected:

    Visit us at: https://www.marketingedgepod.com/

    Join our community of entrepreneurs: https://www.skool.com/marketing-edge

    Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

    Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

    Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

    Follow Cody on X: https://x.com/codyalexander2

    For feedback, episode ideas, and guest suggestions, contact:

    cody@marketingedgepod.com
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    34 分

あらすじ・解説

Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.
2024 Marketing From The Edge
マネジメント リーダーシップ マーケティング 経済学
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