Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

Timestamps:

00:00 Introduction

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

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